The purpose of creating a persona is to take the abstract concept of an audience and create something concrete and relatable from it. Your audience is reachable, you just have to figure out who they are. The following three questions are designed to help you do that.
Picture books have evolved over time to serve different agendas, from educational, such as teaching the alphabet, to more “edgy” topics in recent years, such as tackling what it’s like to be a child of divorce. With every change, however, one thing remains consistent: the design of a children’s book must keep a child interested and entice them to turn the page.
In a previous blog post, we discussed how editors in the comic book industry have their work cut out for them. While they’re certainly not the only type of editor who deals with multimedia editing, comics and graphic novel editors face unique challenges compared to those who deal with more traditional texts like children’s books or even textbooks. One of the key differences in this type of editing is that graphic novels utilize sequential art to tell the story. While other editors still have to look at whatever images they’re using, comics editors need to pay equal or even greater attention to the art.
Alternative text, or alt text, is different from including a caption for an image in your book; it is a clear description of what is taking place in the image so that readers who use voice-to-text software can understand its context. Used commonly on websites, alt text can be easily built into your InDesign document for all of your images before you convert your book into an EPUB—and here is how to write it.
Ooligan Press stands in solidarity with the entire PSU community in calling for justice and accountability in the wake of the murders of George Floyd, Breonna Taylor, Ahmaud Arbery, and so many more. Black lives matter.
Oftentimes, developing target audiences can reveal interesting information about how to get the book into the hands of the reader. For example, if members of a target audience are likely to listen to podcasts, then the marketing plan for the book should include some reviews by podcasts they probably listen to.