You want 33 percent of people aware of your work to love it, 33 percent to hate it, and 33 percent to be indifferent.
Ooligan Blog
The How and Why of Mission Statements
By Jennifer Ladwig and Michael Shymanski
With millions upon millions of people in the United States who think they have the next New York Times best seller, how can a publishing company find the diamond in the rough? What can a publishing house do to ensure they are receiving submissions for books they actually can and want to publish? The most effective way a publishing house can convey this information to an author is through the company’s mission statement.
Marketing Romance Through the Ages
By Mary Williams
One word: Fabio
Books and COVID-19
By Sydnee Chesley
There have been a lot of changes to consumers’ buying habits since COVID-19 hit the United States in March. It’s too soon to tell how things will pan out in the long run for our buying and selling habits, but it is clear that things will probably never be the same as before the pandemic hit. Here’s an overview of how the publishing industry has transformed over the last few months.
What Can Editors Learn from AMERICAN DIRT?
By Erica Wright
If it’s safe to say that we’re all aware of the need for greater, more accurate representation of marginalized voices in publishing, then how do controversies like the one around AMERICAN DIRT continue to happen?
Nurturing Key Relationships in Publishing
By Courtney Young @courtlbunny
On the publishing side of business, communicative relationships can determine the success of book sales, the continuing care for an author, future partnering decisions, and much more. Nurturing the relationship that is forged between author and editor, publisher and reviewer, and so forth is important as these forces are what can help you, not just in the moment, but in the future as well.