Marketing is easily one of the most expensive parts of making a book, and with digital media here to stay, publishers use any digital marketing tools they can for promotion.
Ooligan Blog
Ebook Brain: The Neuroscience of Digital Reading
By Olivia Clarke
We’ve all heard the conventional wisdom that staring at screens all day is somehow bad for our brains: supposedly it destroys our attention spans, blunts our intelligence, and transforms us into technology-dependent zombies. But is there any truth to such grim speculations? Are screens really changing our brains?
Book Design Basics
By Elise Hitchings
As a writer, the process of designing books can be overwhelming. You already know what good book covers and interiors look like, and you probably already know some of the basic concepts of design, but you may not necessarily know the right terms to use.
Editing while Writing: Temptation, or Good Advice?
By Jennifer Guiher
Numerous instructors of writing share the same advice when it comes to editing: resist the urge to edit while you write! Just get your ideas out, flesh them out, and worry about the fine points of editing later. But despite the numerous voices in your head and from those around you pleading for you to resist the temptation, is this really the best advice in any and every situation?
Introducing Breaking Cadence: One Woman’s War Against the War
By Sarah Loepp
We’re preparing for a busy season at Ooligan Press, with three titles coming out in as many consecutive months beginning in March. Our final book of the school year, Breaking Cadence: One Woman’s War Against the War by Rosa del Duca, is set to publish on May 21. It’s a thought-provoking memoir that not only communicates Rosa’s path to becoming a conscientious objector in the military but also serves as a conversation-starter around a number of pressing topics.
Black Characters Matter: Social Justice in YA
By Ruth Robertson @RRobertson1991
Young Adult literature, or YA, has been a genre dominated by white authors and characters, but this is changing. In the past couple years, two debut novels by African-American women have taken the YA world and bestseller lists by storm: The Hate U Give by Angie Thomas (2017) and The Children of Blood and Bone by Tomi Adeyemi (2018). If you haven’t read them yet, you should.