During discussions about branding strategies with my college peers, it is common to hear about the importance of searching for the value a reader is looking to find when they are browsing through books, and then focusing on producing manuscripts that target these values. This initiative probably works well when producing and marketing most products, but how effective could this strategy be in the book market?
Numerous scholars have dedicated their careers to understanding why it is that people need to see themselves represented in stories, so a format like this one could never adequately address (or even summarize) the complexities of the problem at hand. But these complexities shouldn’t deter us from the conversation, so I want to offer an explanation for one aspect of this problem in the hope that it will help equip anyone in a position to address issues of equity with a cogent reason why we should be actively providing more representation in publishing. This reason is symbolic annihilation.
The aim for our social media promotion is to convey the book’s positive message towards advocacy, while also highlighting national environmental dates to create climate change awareness.
If you’re looking for a fun way to get your manuscript out in the world, check out #PitMad, a Twitter event put on by the organizers of Pitch Wars.
Believe it or not, there may be a certain formula to finding your book amidst some of the nation’s best-selling authors, and it’s not just huge sales numbers. While success is not guaranteed, a behind-the-scenes look demystifies the ever-enigmatic selection process of the NYT best-seller staff.
I reached out to graduating project managers Grace Hansen, Cole Bowman, and Bailey Potter who oversaw the successful launch events for LAUREL EVERYWHERE, FAULTLAND, and FINDING THE VEIN, respectively. I asked each of them about advice for planning future virtual events. Within a few hours, I had struck gold. Synthesized below are their replies and some guidance to get started when it is time to plan a celebration of your new book.