The excitement of a book launch is a motivator for a lot of us in the publishing industry. Often years of work go into a book, and the high of finally seeing it out in the world is tough to match in one’s professional life. Yes, there’s a lot of stress that comes with such an occasion, but it’s so very worth it.
Ooligan Blog
How to Edit Your Own Short Story
By Claire Meyer
Finding an editor can prove difficult and expensive, but if you go about it with tact and strategy, editing your short story yourself might yield good results. Though editing can be exhausting, there are a few strategies I find helpful when I write creatively.
Battle for Books: Texts and Tariff Exemptions
By Hannah Boettcher
The written word only matters insofar as it is made available and accessible—and in this case, insofar as it can be taxed. With the Trump administration dealing with the aftermath of a trade war with China, many consumers and publication producers are licking their wounds. In an unprecedented tariff implementation, almost every form of publication is being exposed to a 10 percent tax increase that started September 1, 2019. A second wave of taxes will come in December 2019.
Know Better, Do Better: Editing for Authenticity in Our Spring YA Title
By Hazel Wright
Our May 2020 title faces down its darker elements—including violence, bigotry, and abuse—with both unflinching realism and hope. Importantly, it portrays the struggles of two main characters who fall under the LGBTQIA+ umbrella. Because these identities do not exist as a monolith, and also because this is a book intended for a YA audience, Ooligan chose to incorporate authenticity readers (sometimes called sensitivity readers) into the editorial process.
Ebooks: The Prophecy That Never Came True
By Siri Vegulla
Nearly a decade ago, ebooks were on the rise, and it was believed that this would lead to the imminent death of the print book. Some experts went as far as stating that the market for print books would plunge into oblivion. These prophecies turned out to be both true and false to some extent. While the market for ebooks soared at an unprecedented rate, the print book still holds its place with its head held high.
Preorder Gifts As a Marketing Strategy
By Faith Muñoz @FaithAMunoz
Have you ever fallen prey to a beautiful book and bought it simply because it was pretty? Cover designers work hard, and well-made covers are usually responsible for someone stopping to browse. A similar phenomenon happens with preorder gifts, which leave readers desiring more than just the story.