I can’t be the only one attached to my favorite book’s original cover—so why does it seem to change so often?
Sit in a room full of English majors long enough, and you’ll eventually hear someone groan, “Ugh… math.” The topic may be differential calculus or how to split the tab, but the sentiment is always the same. Why, the lover of words bemoans, do we have to take a break from talking about books to do things with numbers?
The tip sheet is the DNA of any traditionally published book. It is a breakdown of every element of a book from its length to its market appeal, and, like DNA, it’s entirely invisible from the outside.
As the publishing industry evolves, media and publishing independents have witnessed the dissolution of the full-time copy editor. Among magazine, news media, and book publishing entities, an in-house copy chief is often considered a luxury of days gone by. The expense of the full-time position is often too difficult to justify, and the responsibility of clean copy can fall on in-house production teams.
Looking at comparative titles, or comp titles, is a great way to understand the market potential of a book project. To put it simply, a comp title is an already published book that has shared sales, genre, and marketing qualities to a developing manuscript that hasn’t been released yet. We use comp titles in publishing because they contextualize the future of an acquired manuscript by giving us information on how similar books performed, and they also help us strategize our marketing efforts as a project goes through the publishing process. But what makes a good comp title?
Ooligan Press is holding a photo contest to spread the word about our new book, 50 Hikes in the Tillamook and Clatsop State Forests. After hitting the trail, share your beautiful hiking photos with us for a chance to win a Napsack wearable sleeping bag from Poler. Can’t decide which hike to go on? Pick up a copy of 50 Hikes online or at a bookstore near you. See the rules below to find out how to enter.