It is no secret that some authors prefer their solitude when working, and an author’s work is never done. With the ever-expanding digital world, they now have more opportunities to connect with their readers without ever leaving their writing caves.
These same celebrities we watch on TV, whose lives seem to be occupied with drama, business ventures, bad grammar, fashion shows, shopping trips, and traveling across the country that you have no choice but to wonder when, if ever, do they find the time to write a 200-300 page novel?
Marketers in the publishing industry work hard to write compelling copy about presses, books, and contests for press releases, blog posts, and social media messaging in an effort to garner excitement. This summer I saw how a press can work with a community to generate buzz about their work.
Amid all the excitement of my book deal, having a bit of background knowledge about the inner workings of traditional publishing definitely helped keep me from getting overwhelmed.
If I have to get up at four o’clock in the morning to catch a flight, coffee better be in the near vicinity, I thought to myself as I climbed into the car. It was a huge day. That was the day that I was moving to Portland to go to graduate school for book publishing. I had only been there once to look at the school, Portland State University, and while I knew what everything looked liked, I was shaking. And not because I hadn’t had my coffee yet. I never lived without family around before. Even during my undergraduate years, I had family close to me. Going to a basically unknown city, where I did not know anybody, alone can almost give an extreme introvert, such as myself, a heart attack. But I had to do this. I wanted to work with books. While the plane was taking off, and I saw my hometown of Los Angeles fade and get smaller, I reminded myself that if I did not take this chance, then I never would.
The design department in a publishing press is absolutely one of the most important aspects in the publication process. Design furthers the production of a book by working on its interior as well as its exterior—the book’s cover or, in some cases, a jacket. The cover is the very first thing readers will see as they browse their favorite bookstores in search of their next binge. Although no one should judge a book by its cover, it’s okay (and completely human) to be guilty of this at one point or another. Unfortunately, this can make a designer’s job a little more strenuous as they want to ensure the book’s success and maximum potential—not only for the author, but also for the press. In order for the designers to create a successful exterior, they will need to take into account various characteristics of the written piece.