The line between imagination and reality blurs in these forty poignant pieces written by first- and second-generation immigrant authors.
Ooligan Blog
Marketing Emails and Their Effectiveness in 2021
By Kaylee E. Lovato
Email marketing is not dead, but the way it has been traditionally approached might be. The design and personalization of emails matter, and people will know the difference because inauthenticity is easy to pick up on. Many people get hundreds of emails in their inboxes every day, and this is the exact reason why personalization matters so much.
Are Book Blogs Still A Worthwhile Marketing Tactic for Authors?
By Sophie Concannon
With the accessibility of Twitter and TikTok, are book blogs even worth considering as a platform for promoting books?
FROM KNOWLEDGE TO POWER Summer Update
By Devyn Yan Radke
The November 2021 publication date for FROM KNOWLEDGE TO POWER: THE COMPREHENSIVE HANDBOOK TO CLIMATE SCIENCE AND ADVOCACY is rapidly approaching, and we are busier than ever trying to get everything planned for a successful launch. We’ve made great progress since our spring update, and we are thrilled with the pace we’ve set.
Personal Branding: How to Market Yourself as a Publishing Professional
By Shalyn Schipper
At first glance, branding may not seem integral to book publishing. Readers are not likely to base their decision to buy a book on the publisher’s brand, but among publishing professionals, establishing a personal brand for yourself is crucial. Potential collaborators will want to know who you are, what you value, your level of expertise in relevant fields, and how to connect with you. You can control what they see by branding yourself online and within the industry according to how you want to be perceived.
Design Trends In Contemporary Romance Novels
By Frances K. Fragela Rivera
It is important that designers capture the light-hearted, feel-good nature of a contemporary romance story through its cover design in order to gain the attention of readers.