The Ocean in My Ears sold out of its first print run in less than three months since its publication date in November 2017. It’s become one of Ooligan Press’ bestselling books. While those within the publishing industry attribute their purchase to the Kirkus Star Review that The Ocean in My Ears obtained, it’s likely that most of our readers found the novel in a different way: from must-read lists.
Goodreads, the Amazon-owned social media site for bibliophiles, introduced a major overhaul to its giveaway system in early January. Previously, giveaways were free to host, making them a popular and cost-effective marketing tool for indie authors and publishers. Readers eager to win free books would browse the giveaways page and enter any contests that caught their eye, resulting in lots of exposure for books that might not otherwise get seen. The only cost to the host of the giveaway was that of the book (or books) and shipping.
Ooligan author Brian K. Friesen made an audiobook for At the Waterline, and we got the chance to hear about his process and the exciting results!
What happens when the book you’ve written doesn’t neatly fit into one specific genre? For instance, what if instead of a book that falls unquestionably into the mystery thriller category, you’ve written one that beautifully straddles the line between personal memoir and war memoir? While this question can certainly influence any number of factors in the book publishing process, it comes into a particularly important light when a publisher begins to develop the marketing plan for a new book.
Publishers, just like any other business, must keep up with changing tides in order to stay relevant, and as the demand for easy technology grows, the industry is increasingly turning towards audio and digital in order to survive.
You might think that compared to writing an entire book, selecting a title would be easy. In reality, however, crafting an effective title is a finely-tuned art that usually requires a great deal of analysis and strategy on the part of the author and publishing team.