Not all great hits in the world of publishing and storytelling start off with a bang. In fact, many well-known authors had ideas upon ideas for their stories, characters, and voices that were scrapped before their final drafts were produced—final drafts that might be surprising in comparison to the original ideas from which they developed.
With an economic market that demands extreme multitasking and a digital culture that rewards immediacy, ease, and efficiency, our environment is changing at an astonishing rate. Pressured by this cultural shift, we have less time to consume information, and our brains are adapting to these demands.
In publishing, we have the privilege to breathe life into a book many times over through editing, design, and marketing. We get to guide a manuscript through many transformations and make many choices that affect its future. We decide how the edits will shape the story, how the design will frame it, and how the readers will see it in stores. At the end of all this, a book exists in the world that might not have otherwise.
We’re often faced with the following questions: How do I get it all done? How do I make myself write? In that vein, I’ve compiled a few tips for creating or maintaining productive routines to better face the trials of working in publishing.
After you decide on basics such as the length, the size, and the audience, you need to think about the whole look. Fear not! Higher standards can easily be met. Design is a big part of making your efforts look professional. Although booklet design is more than just picking a fitting cover image, it doesn’t have to be onerous or complicated, and it doesn’t even have to require specialized software such as InDesign.
Regardless of what type of book is being promoted, the decisions a publishing company makes when planning a launch party can have an impact on the sales of a book as well as on the perception of what that book stands for. Given the importance of these considerations, the sheer number of lists that one finds when simply googling “book launch party” shouldn’t come as a surprise, but these results can be quite overwhelming to sift through.