I reached out to graduating project managers Grace Hansen, Cole Bowman, and Bailey Potter who oversaw the successful launch events for LAUREL EVERYWHERE, FAULTLAND, and FINDING THE VEIN, respectively. I asked each of them about advice for planning future virtual events. Within a few hours, I had struck gold. Synthesized below are their replies and some guidance to get started when it is time to plan a celebration of your new book.
Regardless of your background or your plans this Cinco de Mayo, if you’re like most of us at Ooligan Press, any good day of celebration somehow involves a refreshing drink paired with a relevant new read. We may not know your drink preference, but we’ve compiled a list of YA titles highlighting Hispanic heritage that are perfect for celebrating this cultural holiday.
As of this writing, FINDING THE VEIN is on the verge of publication and the entire team is so excited! While this post will be going up after the launch for FINDING THE VEIN has officially kicked off, rest assured that our team will keep the enthusiasm rolling as we continue to promote Ooligan Press’s first mystery novel.
It is not enough for a title to be good (that is, a fitting description of the events of the plot that also strikes the right tone and implies the themes surrounding it), it must be enticing to the target audience and lend itself to marketing.
While many true crime books focus on the murders, madmen, and crazed, one wonders how the survivors and victims, who are generally women, walk in a world where their deepest traumas are made permanent on ink and paper.
While the author of a book needs to be responsible for fact-checking, publishers cannot overlook fact-checkers and just assume that authors have done their research anymore.