A book’s cover and title are the first two things that a person comes in contact with, and thus are the first clues as to what that book is about. A good title and cover both need to accurately convey the content while also making it easier for the reader to figure out the general genre and topics covered as well as make it stand out from others in its genre at the same time. That’s a tough order to fill! Here’s how the team for the upcoming Spring 2019 title is handling this part of the process.
Start to Finish
This book is special to us because it’s more than just another book. It introduces Northwesterners to beautiful yet relatively unexplored areas in our backyard. It’s about showing people that these forests, which have been famously devastated by fire and logging, are now viable playgrounds for horseback riders, cyclists, hikers, and campers.
Spring term is the time for new managers, and what’s interesting is that each new project manager will be taking on a project in a different stage from all of the other book projects. On the Sleeping in My Jeans team, new project manager Monique Vieu will be taking the helm just as our marketing strategy really kicks in.
A book’s pub date is always a bittersweet time for us at Ooligan. On one hand, it’s a happy time: we organize a launch party, we hold the fully designed book in our hands, and we pester friends and family to buy this book we worked on!! But a release date also means we have to scale back our involvement with the book and its author, even if we’d rather continue working on it.
Now that the conference is over, the Outreach and Project Development Team is starting to envision what Write to Publish 2019 will look like as well as focusing more heavily on the project development side of the team.
The pub date for 50 Hikes in the Tillamook and Clatsop State Forests (March 1, 2018) is so close we can already smell the pristine forest air.