Over a decade ago, readers, authors, and publishers alike started to recognize a widening gap between the young adult and adult fiction genres. While the young adult genre tends to encompass stories targeted toward readers ages twelve to eighteen, adult fiction almost always features thirty-year-olds and older. This left out an entire market of twenty-somethings who wanted their stories told as well. Hence, in 2009, St. Martin’s Press coined the term “new adult” to describe this subgenre of fiction that bridged the gap between YA and adult.
It’s chaos. Utter chaos.
All right, you’ve got a book being released soon. Congratulations! Now you’re onto the ever-daunting marketing phase where you have to plan the book launch, create social media hype, and develop the terrifying metadata. Having trouble thinking of those keywords? This can help!
This is a call to action for publishers, editors, and writers alike to think boldly and critically when engaging with social justice movements, specifically, the Black Lives Matter movement.
Halloween is not the first, nor the last, holiday to be derailed by the pandemic this year. Kids won’t plague the streets in search of sugary treats, and festivities might only involve a party of one, but that doesn’t mean there isn’t a way to revel in a devilish spirit. Grab yourself a cup of hot cider, some fun-size candies, and a cozy blanket to settle in with these spooky reads for an evening of fun and fear.
As the publicity manager at Ooligan, one of my tasks is to send out quarterly newsletters. But getting people to read them is another story. That’s why I decided to change up how we do our newsletters while simultaneously giving some love to our backlist titles.