Our team here at Ooligan is working tirelessly to launch our upcoming fall title by debut author Erin Monyihan. In large part, this means working on our marketing strategy. We’ve come across quite a few obstacles regarding our intentions and how we wish to be understood while presenting LAUREL EVERYWHERE.
The most interesting book curation happens in stores that do not primarily sell books or that only sell books with specific themes. What they have in common is smaller book collections compared to larger bookstores. For me, what these stores do is accommodate ideas.
The process of publishing a book has many moving parts. The marketing team needs to be studying their audience while the copyeditors and fact-checkers are working on the manuscript. The design team is creating the perfect cover while the author is trying not to have their third mental breakdown. There’s a lot going on. Things are constantly moving, going, working. But when you’re looking at it as an archivist, when the work is done, everything is still.
Within the past few years, there has been a rise in independent publishers opening their own brick-and-mortar shops. By combining a bookstore and a publishing house, a company can bring in profits at different times and stay informed about what is selling on the market.
Everyone may want to publish a book, but only a few aspiring authors will actually get there. Publication can often depend on luck and the right publisher finding the right story at the right time. It is notoriously a grueling process to go from a rough draft to a finished and, perhaps more importantly, published product. This can be a lot for any author to go through, and it might also be the reason for Wattpad’s success.
I have a confession: I hoard books. I know the problem is bad because my cat keeps knocking over the teetering “to read” pile on my nightstand. Over the years, I’ve gotten some books I think are pretty cool, and I became curious about how much my collection was actually worth. Through a chat with the friendly folks in the Rare Book Room at Powell’s, I got a better idea of what collectors look for and what gives used books value. When I got home, I grabbed my copy of CHOKE by Chuck Palahniuk and put my lessons to the test.