A targeted social media push is a must to reach your audience and, hopefully, spur sales, but reaching a YA audience can be tricky. You can target parents, educators, and librarians who are perhaps the primary buyers. However, to create demand from the bottom up, you must reach young readers where they live which is, ironically, on YouTube.
Book lovers, take a look at your shelf. What do you see? Not all of us can be Bookstagram stars with a plethora of breathtaking displays, but recently I’ve discovered that my books seem to follow a very similar color scheme. At first I thought this was a happy coincidence, but it turns out that publishers definitely know what they’re doing. In the book publishing world, marketing all begins with the cover.
Not getting your books on time? Putting the blame on Black-owned bookstores does more harm than good. Take some time to understand where the problem starts and why, during a global pandemic, we should aim to be more understanding.
Ooligan Press stands in solidarity with the entire PSU community in calling for justice and accountability in the wake of the murders of George Floyd, Breonna Taylor, Ahmaud Arbery, and so many more. Black lives matter.
In light of the stay-at-home orders that most of the world is currently following, authors have brought literary salons––places to explore ideas, share stories, and gain insight into the writing process––to Instagram. By allowing us into their writing spaces, these authors are giving us a rare, uncensored look into their lives. Sharing these spaces allows us to refill our creative wells through conversation and a shared love of books and writing.
For authors, social media is a wonderful place to share with friends, family, the writing community, and the world at large how fun and stressful the publishing journey can be. But if you’ve never used social media to promote yourself or your book, it can be hard to know how to get started.