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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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Social Media

#PitMad: Your Quick Ticket to Pub

By Michael Shymanski

November 23, 2020 by OoliganPress Leave a Comment

#PitMad: Your Quick Ticket to Pub

For many new writers, the question is how to break in, get an agent, and get published. Authors can go many months—which can compound to years—without hearing about their manuscripts. How can a writer get noticed and noticed fast? How do you break in without connections? Like with all contemporary remedies, the internet has a hand in getting new authors noticed, and #PitMad is the quarterly Twitter event to get your manuscript picked up and published.

Filed Under: Acquisitions, Social Media Tagged With: hashtag, manuscript, pitch, proposal, query, Social Media, twitter

The Building Blocks to Your Social Media Strategy

By Alix Martinez

November 9, 2020 by OoliganPress Leave a Comment

The Building Blocks to Your Social Media Strategy

A social media strategy is an essential part of publishing and marketing a title. It’s the perfect way to get your whole team, both new and old, up to speed on both your ideas for social media as well as the main selling points of your title. Now, getting started on this document may seem overwhelming at first, but here are some tips to guide you in the right direction.

Filed Under: Manager Monday, Social Media Tagged With: books, collateral, examples, guide, instagram, Marketing, mood boards, presentation, publishing, quotes, research, Social Media, strategy, team work, themes, twitter

A Marketing Tool for Indie Publishers and Authors Alike

By Hannah Boettcher

October 19, 2020 by OoliganPress Leave a Comment

A Marketing Tool for Indie Publishers and Authors Alike

Goodreads allows users to keep track of books they’ve read, books they want to read, and the reading journeys of other registered users. While Goodreads is a wonderful resource for readers, it also houses a very lucrative market for indie publishers and authors. Through the Goodreads author program, Q&A groups, word of mouth, and the Goodreads recommendation engine, indie publishers and authors are able to establish a presence among the bigger five guns in the publishing world.

Filed Under: Manager Monday, Marketing, Social Media Tagged With: algorithm, analytics, Authors, blogs, books, data, goals, goodreads, independent, indie, Marketing, Online, publishers, publishing, ratings, read, readers, reviewers, Reviews, sales, Social Media, starred, virtual, writers

Targeting YA Readers via YouTube

By Patty Hubbert

October 2, 2020 by OoliganPress Leave a Comment

Targeting YA Readers via YouTube

A targeted social media push is a must to reach your audience and, hopefully, spur sales, but reaching a YA audience can be tricky. You can target parents, educators, and librarians who are perhaps the primary buyers. However, to create demand from the bottom up, you must reach young readers where they live which is, ironically, on YouTube.

Filed Under: Marketing, Social Media Tagged With: Book Club, BookTube, booktuber, Christine Riccio, demand, Dey Street Books, epic reads, Hank Green, harpercollins, influencer, jessethereader, John Green, Marketing, ooligan press, PolandBananasBooks, publishers, Social Media, The New York Times, The Try Guys, Vlog brothers, YA, young adult, YouTube

We’re All on Our Way to Becoming Bookstagram Stars

By Vivian Nguyen @vivqnguyen

September 18, 2020 by OoliganPress Leave a Comment

We’re All on Our Way to Becoming Bookstagram Stars

Book lovers, take a look at your shelf. What do you see? Not all of us can be Bookstagram stars with a plethora of breathtaking displays, but recently I’ve discovered that my books seem to follow a very similar color scheme. At first I thought this was a happy coincidence, but it turns out that publishers definitely know what they’re doing. In the book publishing world, marketing all begins with the cover.

Filed Under: Design, Marketing, Publishing, Social Media Tagged With: book covers, book design, book displays, book marketing, bookstagram, color theory, graphic design, illustrations, photograph, typeface

Black-Owned Bookstores Can Handle It

By Alix Martinez

July 20, 2020 by OoliganPress Leave a Comment

Black-Owned Bookstores Can Handle It

Not getting your books on time? Putting the blame on Black-owned bookstores does more harm than good. Take some time to understand where the problem starts and why, during a global pandemic, we should aim to be more understanding.

Filed Under: Social Media Tagged With: anger, black-owned, blame, books, chain of supply, coronavirus, covid-19, hard work, independent, local bookstores, media, ndie, new normal, outrage, publishing, returns, stock, understanding

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