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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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Social Media

Demanding Diversity with BookTube

By Alix Martinez

March 29, 2021 by OoliganPress Leave a Comment

Demanding Diversity with BookTube

BookTubers are a well-known part of the book-loving community. BookTube is the place on YouTube people go to hear others rave about books they love or discuss all things wrong with the books they don’t. Throw in some fun bookish tags and it is the perfect space for readers to get more content when they aren’t curled up with a book. That being said, BookTube has gone through some important changes over the years and one vital change is that the personalities and faces of these channels are becoming more and more diverse.

Filed Under: Manager Monday, Social Media Tagged With: audience, BookCon, BookTube, diversity, influencers, Marketing, media, platform, representation, Social Media, visibility, YouTube

Learning the ABCs of Bookstagram

By Hannah Boettcher

March 1, 2021 by OoliganPress Leave a Comment

Learning the ABCs of Bookstagram

I started my bookstagram page at the end of September 2020. In under half a year, I have amassed 3,400 plus followers, held conversations with some of my favorite authors, and made many bookish friends. There are many bookstagram “secrets” only accessible to those engaging with other accounts, consuming a lot of content, and running an actual bookstagram account. Thus, I have gathered my most useful tips and tricks on how to operate and brand a successful bookstagram account.

Filed Under: Manager Monday, Marketing, Social Media Tagged With: aesthetic, algorithm, analytics, Authors, blogging, blogs, books, bookstagram, data, feed, goals, how-to, independent, indie, instagram, Marketing, Online, publishers, publishing, ratings, read, readers, reviewers, Reviews, sales, Social Media, starred, virtual, writers, writing

The Mod of Twitter Fiction

By Anna Stein

January 1, 2021 by OoliganPress Leave a Comment

The Mod of Twitter Fiction

Twitterature takes an innovative stance on both the publishing world and the digital community, with writers releasing original content on a platform that is accessible to all.

Filed Under: Digital, Social Media Tagged With: Black Box, David Mitchell, digital publishing, fiction, jennifer egan, New Yorker fiction, New Yorker Magazine, online publishing, publishing, Sceptre Books, Social Media, The New Yorker, The Right Sort, twitter, Twitter fiction, Twitter novel, Twitterature

#PitMad: Your Quick Ticket to Pub

By Michael Shymanski

November 23, 2020 by OoliganPress Leave a Comment

#PitMad: Your Quick Ticket to Pub

For many new writers, the question is how to break in, get an agent, and get published. Authors can go many months—which can compound to years—without hearing about their manuscripts. How can a writer get noticed and noticed fast? How do you break in without connections? Like with all contemporary remedies, the internet has a hand in getting new authors noticed, and #PitMad is the quarterly Twitter event to get your manuscript picked up and published.

Filed Under: Acquisitions, Social Media Tagged With: hashtag, manuscript, pitch, proposal, query, Social Media, twitter

The Building Blocks to Your Social Media Strategy

By Alix Martinez

November 9, 2020 by OoliganPress Leave a Comment

The Building Blocks to Your Social Media Strategy

A social media strategy is an essential part of publishing and marketing a title. It’s the perfect way to get your whole team, both new and old, up to speed on both your ideas for social media as well as the main selling points of your title. Now, getting started on this document may seem overwhelming at first, but here are some tips to guide you in the right direction.

Filed Under: Manager Monday, Social Media Tagged With: books, collateral, examples, guide, instagram, Marketing, mood boards, presentation, publishing, quotes, research, Social Media, strategy, team work, themes, twitter

A Marketing Tool for Indie Publishers and Authors Alike

By Hannah Boettcher

October 19, 2020 by OoliganPress Leave a Comment

A Marketing Tool for Indie Publishers and Authors Alike

Goodreads allows users to keep track of books they’ve read, books they want to read, and the reading journeys of other registered users. While Goodreads is a wonderful resource for readers, it also houses a very lucrative market for indie publishers and authors. Through the Goodreads author program, Q&A groups, word of mouth, and the Goodreads recommendation engine, indie publishers and authors are able to establish a presence among the bigger five guns in the publishing world.

Filed Under: Manager Monday, Marketing, Social Media Tagged With: algorithm, analytics, Authors, blogs, books, data, goals, goodreads, independent, indie, Marketing, Online, publishers, publishing, ratings, read, readers, reviewers, Reviews, sales, Social Media, starred, virtual, writers

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