Book-marketing language, particularly copywriting, is a critical part of how publishers reach their readers, and the predicted gender of a target audience has long been a particularly important consideration when determining the most effective language to use. But with readers increasingly expressing frustration with overtly gendered language in book-marketing copy, it’s clear that such methods are outdated, and book marketers and copywriters should look to gender-neutral language to describe their titles.
Reviews are an important part of marketing a book, but how do you get those reviews?
You might be asking yourself, How can my target audience read my book if they don’t even know about it? How can I make my product stand out? Is it possible to market my product on a budget? The answer to your questions might just be guerrilla marketing.
Authors are, in a sense, a business unto themselves. In a digital age when personal presence is what sells the book on social media, it is critical for authors to have a consistently branded page or account for users to follow and engage with. But this consistency, this need to post only certain tweets or pictures, might be considered the epitome of the “social media as a false reality” argument. Does having a consistent brand make someone inauthentic online?
We live in a world that was created for those who are seeing. Think about it, how many times a day do you pass a sign or an advertisement? Probably more times than you can count. The internet is a place that can break those barriers and it’s slowly becoming more and more accessible. But, of course, we all have a role to play here. Taking the time to add this text to your image can give your followers a fuller experience of your work. And who doesn’t want that?
There’s no doubt that the world of social media can be daunting for writers who want to establish that online presence many publishers push for, especially if the author has never had a social media account before. But there is no denying its necessity and value when it comes to reaching target audiences. Facebook, Instagram, and Twitter can all help you promote your blog and your books and can connect you with other people, but Twitter—in itself a form of microblogging—is a great way for writers to build an online presence and stay informed on trends in the industry.