The screen can’t replicate the smell of a bookstore, the hug of a friend that you meet there, or the simple excitement of seeing an author you love in person. And let’s not forget the palpable energy you feel being in a room full of people who are attentively listening to a reading of delightful prose. Despite these shortcomings, it appears that virtual events have some winning qualities after all.
This list will determine which Ooligan title best corresponds to your astrological personality. Are you a Finding the Vein or an Odsburg? Maybe you’re more of a Faultland or an Iditarod Nights. Keep reading to discover what the sky has to say!
Social media is a great way to generate publicity for a book, and one trend that has recently gained popularity is Instagram takeovers. For authors who aren’t familiar with Instagram, the platform can look incredibly complicated at first glance.In this post I will offer tips to get your Instagram-newbie author ready for a takeover in no time!
During discussions about branding strategies with my college peers, it is common to hear about the importance of searching for the value a reader is looking to find when they are browsing through books, and then focusing on producing manuscripts that target these values. This initiative probably works well when producing and marketing most products, but how effective could this strategy be in the book market?
Believe it or not, there may be a certain formula to finding your book amidst some of the nation’s best-selling authors, and it’s not just huge sales numbers. While success is not guaranteed, a behind-the-scenes look demystifies the ever-enigmatic selection process of the NYT best-seller staff.
I reached out to graduating project managers Grace Hansen, Cole Bowman, and Bailey Potter who oversaw the successful launch events for LAUREL EVERYWHERE, FAULTLAND, and FINDING THE VEIN, respectively. I asked each of them about advice for planning future virtual events. Within a few hours, I had struck gold. Synthesized below are their replies and some guidance to get started when it is time to plan a celebration of your new book.