Paying for advertisements increases the number of eyes that see your book, but there are other ways like hashtags and reaching out to people directly. I have always heard that the best marketing is always by word of mouth, and the goal is to increase the chances of that word getting started.
Marketing
A Brief History of the Oregon Book Awards
By Megan Haverman
Since its founding, the program has honored over six hundred local writers and publishers and distributed more than one million dollars in fellowships and awards.
5 PNW Wines and the Books to Read Them With
By Alexa Schmidt
Nearly two years into the pandemic, I’ve found myself not only reading more but also drinking more wine. Food and drink can set the tone for an experience, just as it can complement your dinner. As Ooligan strives to promote the experiences of the Pacific Northwest, I’ve chosen five wines from the area and paired them with favorite books from my collection.
Choosing the Right Social Media Platform to Promote Your Book
By Elaine Schumacher
Posting in an authentic and engaging way can widen your audience and generate buzz around your title, but a smart social media strategy requires an understanding of who is using each platform and why, and what aspects of a book translate best across each network.
Casting the Spotlight on Third Eye Books, Portland’s Only Independent, Black-owned Bookstore
By Jenna Amundson
About once a month I visit Third Eye Books, Portland’s only independent, Black-owned bookstore. Located right off Division Street and 33rd Ave in inner SE Portland, this delightful bookstore is tucked away inside an old Portland house.
Reimagining Fantasy Fiction
By Sarah Moffatt
With print sales booming once again, it is more important than ever to reimagine the way that literature is consumed and subsequently shared. The successful launch of Harry Potter and the Sorcerer’s Stone in full color in 2020 did just that. Revisiting the most revered mid-grade YA fantasy of all time satisfied the varied interests and intentions of collectors, original readers, and emerging readers alike.