In a culture that has valued literature for centuries, adapting books for the big screen is becoming equally revered. We can now find quality stories in both TV shows and movies from streaming services such as Netflix and Hulu. With recent adaptations such as Little Women, To All the Boys I’ve Loved Before, The Guernsey Literary and Potato Peel Pie Society, All the Bright Places, Little Fires Everywhere, and Big Little Lies, it’s no surprise that book lovers are elated: avid readers are often pleasantly surprised when their favorite books are adapted into a movie or TV series.
Marketing
Launching Faultland With a Scavenger Hunt
By Luis Ramos @luissoto805
After launch, the project team was hard at work conducting social media marketing and spreading the word about Faultland. While Suzy was busy visiting multiple podcasts and giving interviews, Ooligan was not quite ready to hand over the full weight of the marketing just yet. We still had one more trick up our sleeve: a Portland scavenger hunt.
Booktok: Is Tiktok Selling Books?
By Emma St. John @emmacathryyn
Madisen Kuhn woke up one February morning to find that her self-published poetry book from five years ago was suddenly on Amazon’s list of best sellers. How? A viral video.
Goodreads Bombing
By Sophie Concannon
As an author, do you need to worry about an influx of reviewers leaving one-star reviews on your book, tanking your average rating, and potentially pushing away potential readers?
The Simple Way to Start Your Social Media Research
By Alix Martinez
Social media research is an integral part of building a strong social media strategy. It forms the building blocks of your social media campaign and is an incredibly helpful guide to get everyone on the same page in a short amount of time. With that being said, if this is your first time working on a social media strategy, it may seem daunting going into it. These tips will help ease your fears and break down the process.
Independent Bookstores Aren’t Dead, but Here’s How You Can Help Them Survive
By Rachel Lantz
Without a doubt, 2020 was a difficult year, and these difficulties have extended to our neighborhood independent bookstores. These independent bookstores have had to close, shift their business models, and more to survive during the pandemic, but they are not dead yet. Here’s why and how you can help these stores survive.