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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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Marketing

Book Marketing on a Budget for Indie Authors

By Kaylee Lovato

January 19, 2022 by OoliganPress Leave a Comment

Book Marketing on a Budget for Indie Authors

Paying for advertisements increases the number of eyes that see your book, but there are other ways like hashtags and reaching out to people directly. I have always heard that the best marketing is always by word of mouth, and the goal is to increase the chances of that word getting started.

Filed Under: Marketing Tagged With: ads, advertisement, amazon, audience, Book Promotion, book sales, budget, content, fiction, independent, indie authors, indie press, Indie Publishing, Marketing, promotion, Rob Dircks, sales, science fiction, Self-Publishing, Social Media, spreadable, spreadable media

A Brief History of the Oregon Book Awards

By Megan Haverman

January 14, 2022 by OoliganPress Leave a Comment

A Brief History of the Oregon Book Awards

Since its founding, the program has honored over six hundred local writers and publishers and distributed more than one million dollars in fellowships and awards.

Filed Under: Marketing Tagged With: Book awards, Brian Booth, fellowships, Literary Arts, Oregon

5 PNW Wines and the Books to Read Them With

By Alexa Schmidt

December 24, 2021 by OoliganPress Leave a Comment

5 PNW Wines and the Books to Read Them With

Nearly two years into the pandemic, I’ve found myself not only reading more but also drinking more wine. Food and drink can set the tone for an experience, just as it can complement your dinner. As Ooligan strives to promote the experiences of the Pacific Northwest, I’ve chosen five wines from the area and paired them with favorite books from my collection.

Filed Under: Marketing Tagged With: books, fantasy, novels, PNW, recommendation, vineyard, wine, young adult

Choosing the Right Social Media Platform to Promote Your Book

By Elaine Schumacher

December 22, 2021 by OoliganPress Leave a Comment

Choosing the Right Social Media Platform to Promote Your Book

Posting in an authentic and engaging way can widen your audience and generate buzz around your title, but a smart social media strategy requires an understanding of who is using each platform and why, and what aspects of a book translate best across each network.

Filed Under: Inside Ooligan, Social Media Tagged With: book marketing, finding your audience, Ooligan, Social Media

Casting the Spotlight on Third Eye Books, Portland’s Only Independent, Black-owned Bookstore

By Jenna Amundson

December 15, 2021 by OoliganPress Leave a Comment

Casting the Spotlight on Third Eye Books, Portland’s Only Independent, Black-owned Bookstore

About once a month I visit Third Eye Books, Portland’s only independent, Black-owned bookstore. Located right off Division Street and 33rd Ave in inner SE Portland, this delightful bookstore is tucked away inside an old Portland house.

Filed Under: Marketing Tagged With: black-owned, booksellers, bookstores, independent, Portland, Third Eye Books

Reimagining Fantasy Fiction

By Sarah Moffatt

December 6, 2021 by OoliganPress Leave a Comment

Reimagining Fantasy Fiction

With print sales booming once again, it is more important than ever to reimagine the way that literature is consumed and subsequently shared. The successful launch of Harry Potter and the Sorcerer’s Stone in full color in 2020 did just that. Revisiting the most revered mid-grade YA fantasy of all time satisfied the varied interests and intentions of collectors, original readers, and emerging readers alike.

Filed Under: Marketing Tagged With: book, branding, fantasy, fiction, franchise, Harry Potter, illustrated, limited edition, Marketing, novel, SEO, series, special edition, target audience, YA

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