Like it or not, review bloggers and social media influencers are still some of the best people to help promote your book. It doesn’t matter how many ads or social media posts you’ve created for your book if no one who matters is talking about it. The power that makes an influencer so, well, influential is called word-of-mouth marketing.
Regardless of what type of book is being promoted, the decisions a publishing company makes when planning a launch party can have an impact on the sales of a book as well as on the perception of what that book stands for. Given the importance of these considerations, the sheer number of lists that one finds when simply googling “book launch party” shouldn’t come as a surprise, but these results can be quite overwhelming to sift through.
We all know books are categorized into different genres. There is an official committee that essentially helps publishers categorize their titles. It’s called the Book Industry Study Group, and it creates, activates, and deactivates the current BISAC (Book Industry Standards and Communications) codes. These are exactly what they say they are: codes that define industry standards.
Authors have heard the same things over and over again on how to market their books: you must be on social media, you must be a big fan of your genre, you must create a dedicated fan base, etc. And while that’s all solid advice, most of it is geared toward reaching a general readership. Depending on what you’re writing, there are many more opportunities to grow your readership and visibility. The following tips are ultimately meant for authors writing in niche genres—we’re talking knitting books, self-help books, cookbooks, fitness books, anything directed at a very specific market—but any author could find ways to implement this advice.
Where do you go first? Out of the plethora of social media options available, which is going to net you the most bang for your buck? Which is going to be the most efficient and effective use of your time?
One of the best ways you can build your brand and put your book out there is through developing your website. This serves as a place where your readers can learn more about you and your book, locate you on social media, find promotional events, and more. But with over 3.5 billion Google searches made every day, how do you ensure your website stands out? Ooligan Press encourages authors to utilize search engine optimization (SEO) techniques to bump your site higher in the ranks. Continue reading for simple tips to help your book reach the peak of its potential!