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Marketing

Did COVID Bring Certain Death or New Life to Independent Bookstores in the PNW?

By LeeAnn Rooney

March 23, 2022 by OoliganPress Leave a Comment

Did COVID Bring Certain Death or New Life to Independent Bookstores in the PNW?

Things were also changing for Rachelle Markley, the owner of Crooked House Books and Paper. She said that walk-in traffic dropped off, but luckily she had always been selling online, her biggest presence being on Etsy. During March of last year, she fully expected not to make it when people were “hoarding beans and toilet paper;” she did not think that people were going to open their wallets and start buying “weird collectible books,” yet somehow the pandemic has been really good for online book sales.

Filed Under: Marketing Tagged With: April, Covid, creativity, eCommerce, independent bookstore, livestream, lockdown, Marketing, neighbors, normal, Online, PNW, Portland, positive, return, Support, updates, viability

A Tale of Three Comic Shops

By Dustin Prisley

February 25, 2022 by OoliganPress Leave a Comment

A Tale of Three Comic Shops

Central Portland is home to a number of fine comic shops, but three stand out for their diverse approaches to community-building and serving particular niches of the comics market.

Filed Under: Marketing Tagged With: books, books with pictures, comic shops, comic store, comics, comics community, culture, excalibur, excalibur comics, floating-world comics, graphic novels, Portland, sequential art, signings

Best Practices for Writing Blurb Requests

By Sarah Moffatt

February 21, 2022 by OoliganPress Leave a Comment

Best Practices for Writing Blurb Requests

What’s a blurb, you might ask? Cue the booming announcer voice: “Emotionally moving, socially poignant, and expertly crafted . . . a gem of contemporary literature.” Were you picturing the front or back of a book jacket just now? Good. That’s a blurb: the pithy quote on a book’s jacket that praises it and makes you want to pick it up.

Filed Under: Marketing Tagged With: Agent, blurbs, books, jacket, literary, Marketing, novel, praise, promotion, publicity, quote, Reading, request, review, writer, writing

In Defense of Movie Tie-In Covers

By Kelly Zatlin

February 18, 2022 by OoliganPress Leave a Comment

In Defense of Movie Tie-In Covers

Whether or not you’re familiar with the publishing industry, the oft-repeated adage of not judging a book by its cover often falls flat in application. The truth is that a book’s cover is the first thing a person sees, whether they’re browsing through their favorite bookstore or clicking around online.

Filed Under: Marketing Tagged With: book covers, films, movie tie-ins, movies

How BookTok Made Me Fall in Love with YA Fiction

By Sarah Bradley

February 4, 2022 by OoliganPress Leave a Comment

How BookTok Made Me Fall in Love with YA Fiction

While TikTok has been utilized by publishers, authors, and bookstores, I have found that most of my BookTok book recommendations have come from laypeople or avid readers who love books but do not have any vested interest in book sales.

Filed Under: Marketing Tagged With: book recommendations, booktok, Gen Z, Marketing, Social Media, tiktok, ya fiction

BookTok vs. Bookstagram—Who Will Win: Readers or Publishers?

By Rachael Renz @booksforbrunch_

January 21, 2022 by OoliganPress

BookTok vs. Bookstagram—Who Will Win: Readers or Publishers?

For marketing books, and not just YA, it feels like a no-brainer.

Filed Under: Marketing Tagged With: bookstagram, booktok

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