The purpose of creating a persona is to take the abstract concept of an audience and create something concrete and relatable from it. Your audience is reachable, you just have to figure out who they are. The following three questions are designed to help you do that.
Marketing
Ooligan Press Statement
By Ooligan PressOoligan Press stands in solidarity with the entire PSU community in calling for justice and accountability in the wake of the murders of George Floyd, Breonna Taylor, Ahmaud Arbery, and so many more. Black lives matter.
Indie Portland Bookstores During COVID-19
By Callie Brown
From posting funny quips to sharing ideas for family-friendly reading activities, these stores have been going above and beyond to reach their communities, all while fielding business in a challenging new way.
Marketing a Sensitive Book: Is It Ever Okay?
By McKenna Green
Our team here at Ooligan is working tirelessly to launch our upcoming fall title by debut author Erin Monyihan. In large part, this means working on our marketing strategy. We’ve come across quite a few obstacles regarding our intentions and how we wish to be understood while presenting LAUREL EVERYWHERE.
Authors at Home
By Amanda Fink
In light of the stay-at-home orders that most of the world is currently following, authors have brought literary salons––places to explore ideas, share stories, and gain insight into the writing process––to Instagram. By allowing us into their writing spaces, these authors are giving us a rare, uncensored look into their lives. Sharing these spaces allows us to refill our creative wells through conversation and a shared love of books and writing.
Book Exchanges: A Treasure Hunt and a Marketing Tool
By Vivian Nguyen @vivqnguyen
The general idea of “give a book and take a book” draws people in to browse the little wooden box’s contents. Imagine the excitement if a curious wanderer happened upon a brand-new, freshly published book from a local press! This is a great way to gain free local support and exposure for new independent titles or even self-published authors.