The LAUREL EVERYWHERE team members had their work cut out for them to compile and utilize Ooligan’s first-ever press kit.
Marketing
We’re All on Our Way to Becoming Bookstagram Stars
By Vivian Nguyen @vivqnguyen
Book lovers, take a look at your shelf. What do you see? Not all of us can be Bookstagram stars with a plethora of breathtaking displays, but recently I’ve discovered that my books seem to follow a very similar color scheme. At first I thought this was a happy coincidence, but it turns out that publishers definitely know what they’re doing. In the book publishing world, marketing all begins with the cover.
Marketing to the Tech Generation
By Alexandria Gonzales
The iGeneration. The generation of 250-character tweets, six-second TikToks, and fifteen-second Instagram stories. Generation Z has an estimated attention span of just eight seconds, but that doesn’t mean they don’t pay attention. How can marketers get Gen Z to decide that their books are worth picking up? Below are three ways to reach Generation Z.
Intentional Controversy: Information Age Marketing Tactics
By Giacomo Ranieri
You want 33 percent of people aware of your work to love it, 33 percent to hate it, and 33 percent to be indifferent.
Marketing Romance Through the Ages
By Mary Williams
One word: Fabio
Books and COVID-19
By Sydnee Chesley
There have been a lot of changes to consumers’ buying habits since COVID-19 hit the United States in March. It’s too soon to tell how things will pan out in the long run for our buying and selling habits, but it is clear that things will probably never be the same as before the pandemic hit. Here’s an overview of how the publishing industry has transformed over the last few months.