Marketing is an intersectional endeavor. As publishing professionals, we need to talk to our editors and acquisition teams about the kind of content we are publishing, we need to talk to the artists who are creating covers for our books, and we need to combine all of these elements together when we create our copy and really ask ourselves if what we are doing is an accurate representation of the work we are putting out.
Agents are more interested in what you as a person bring to the table and to the publishing industry. As an author, if you can’t relate to your readership or appeal to them or potential agents, they won’t be interested in what you’ve written. Relying solely on your writing without acquiring marketable skills as a person won’t get you very far; give them something to root for, something that makes you stand out alongside your competitors and other authors. Choosing to put in the effort to become a better writer will always get you further than just expecting to get published right away.
Email marketing is not dead, but the way it has been traditionally approached might be. The design and personalization of emails matter, and people will know the difference because inauthenticity is easy to pick up on. Many people get hundreds of emails in their inboxes every day, and this is the exact reason why personalization matters so much.
With the accessibility of Twitter and TikTok, are book blogs even worth considering as a platform for promoting books?
At first glance, branding may not seem integral to book publishing. Readers are not likely to base their decision to buy a book on the publisher’s brand, but among publishing professionals, establishing a personal brand for yourself is crucial. Potential collaborators will want to know who you are, what you value, your level of expertise in relevant fields, and how to connect with you. You can control what they see by branding yourself online and within the industry according to how you want to be perceived.
In a culture that has valued literature for centuries, adapting books for the big screen is becoming equally revered. We can now find quality stories in both TV shows and movies from streaming services such as Netflix and Hulu. With recent adaptations such as Little Women, To All the Boys I’ve Loved Before, The Guernsey Literary and Potato Peel Pie Society, All the Bright Places, Little Fires Everywhere, and Big Little Lies, it’s no surprise that book lovers are elated: avid readers are often pleasantly surprised when their favorite books are adapted into a movie or TV series.