For marketing books, and not just YA, it feels like a no-brainer.
Paying for advertisements increases the number of eyes that see your book, but there are other ways like hashtags and reaching out to people directly. I have always heard that the best marketing is always by word of mouth, and the goal is to increase the chances of that word getting started.
Since its founding, the program has honored over six hundred local writers and publishers and distributed more than one million dollars in fellowships and awards.
Nearly two years into the pandemic, I’ve found myself not only reading more but also drinking more wine. Food and drink can set the tone for an experience, just as it can complement your dinner. As Ooligan strives to promote the experiences of the Pacific Northwest, I’ve chosen five wines from the area and paired them with favorite books from my collection.
Posting in an authentic and engaging way can widen your audience and generate buzz around your title, but a smart social media strategy requires an understanding of who is using each platform and why, and what aspects of a book translate best across each network.
About once a month I visit Third Eye Books, Portland’s only independent, Black-owned bookstore. Located right off Division Street and 33rd Ave in inner SE Portland, this delightful bookstore is tucked away inside an old Portland house.