Marketing is easily one of the most expensive parts of making a book, and with digital media here to stay, publishers use any digital marketing tools they can for promotion.
Book Hauls are relatively simple videos that require minimal editing and preparation on the creator’s side, apart from having a nice pile of books to show us. But these are some of the most influential videos BookTubers can put out. Which is why not only are audiences keeping a close eye on them but authors and publishers as well.
If you’re interested in making videos about books, or even talking about your writing process on Youtube, BookTube a great place to build a platform and market yourself. It’s interactive in ways that other platforms aren’t because watching videos is overall more intimate than reading a Twitter post. Additionally, vlogging is becoming increasingly popular.
While Twitter, Instagram, and Facebook are quick ways to get short announcements out, they are also heavily trafficked sites—it has become much harder to find content on those sites unless you are specifically looking for it. But if social media isn’t the answer to your marketing dreams, then what is?
Keeping a consistent brand, no matter how personal the account, is so important. People want to follow accounts that they can trust will post fairly similar art, because they like that art. You wouldn’t commission an artist who gave out a different-styled piece every time someone requested their services; in a similar way, people will not give you that follow if you remain inconsistent and unpredictable.
On the surface, The Adulterants is a dry, witty, coming-of-age story about a manchild. But manchildren aren’t going to buy the book for themselves. They probably wouldn’t ever walk into a bookstore of their own volition, and they certainly wouldn’t openly identify themselves as a manchild in need of self-reflection. Instead, Tin House targeted the people in their lives who wanted to intervene before it was too late.