The purpose of a press release is to make news and generate publicity, and they’re an incredibly effective way to get that attention, but not if they aren’t written effectively.
Manager Monday
Introducing Ooligan’s Newest Department: Rights
By Rosina Miranda and Frances Fragela Rivera
Ooligan boasts a unique, broad range of quality titles that could all find loyal readers in new environments if given the chance. Just imagine Finding the Vein in bookstores in Denmark or Forgive Me if I’ve Told You This Before in Braille. These books have meaningful impacts, and the more audiences we can reach, the greater the number of people who have the chance to fall in love with these stories like we did.
FROM KNOWLEDGE TO POWER Summer Update
By Devyn Yan Radke
The November 2021 publication date for FROM KNOWLEDGE TO POWER: THE COMPREHENSIVE HANDBOOK TO CLIMATE SCIENCE AND ADVOCACY is rapidly approaching, and we are busier than ever trying to get everything planned for a successful launch. We’ve made great progress since our spring update, and we are thrilled with the pace we’ve set.
Branding a New Website for Ooligan Press
By Jill Bowen
As the new manager for the Ooligan Press website, my team and I have been appointed a task of monumental importance. The work that we do will ultimately end up creating a brand for Ooligan Press, so our work needs to be a genuine representation of our goals and values. Though we are still in the beginning stages of our endeavor, we are excited by what we have accomplished so far.
How We Updated Our Mission Statement
By Michael Shymanski
Clarity, brevity, and utility were our main goals in updating our mission statement, and our group is incredibly proud of the work we’ve done. In moving towards our values of inclusivity, however, the mission statement is just the first step. Updating our mission statement is at the core of things that Ooligan Press wants to accomplish in terms of shaping literature and the publishing industry, and our work is still cut out for us.
Tips for Getting Your Author Ready for an Instagram Takeover
By Alix Martinez
Social media is a great way to generate publicity for a book, and one trend that has recently gained popularity is Instagram takeovers. For authors who aren’t familiar with Instagram, the platform can look incredibly complicated at first glance.In this post I will offer tips to get your Instagram-newbie author ready for a takeover in no time!