Proofreading season is upon us at Ooligan Press. Really, that’s a bit of a misnomer—it’s not every year that all of the proofreading tasks align the way they have this winter. But align they have; we are rereleasing the ebook editions of Tony Wolk’s Abe Lincoln Trilogy just in time for Presidents’ Day, which means we have all three books that need to be proofread. We are also proofreading the ebook version of 50 Hikes (which publishes March 1!) and have just wrapped up on a proofread of Three Sides Water.
Just having social media and posting occasionally isn’t enough. In order to garner engagement, you need to know who you are; you need to build a brand. Here are a few tips for cultivating and maintaining your brand in the publishing industry.
From intimate readings to established conferences and book festivals, we’ve spent a lot of time over the past few months arranging opportunities for the world—at least our Pacific Northwest corner of it—to meet our books and their authors. There have been plenty of volunteer schedules to fill, promotional marketing and social media posts to plan, and boxes of books to cart to and fro. In return for that work, we’ve watched our authors delight and charm audiences while their books are admired, applauded, and carried away to new homes. So where in the world have we found Ooligan authors this fall?
For most of my life, the majority of books I’ve read have been written by white men, from the picture books I grew up with to most of my favorite childhood series, and then almost everything I read as an English student throughout high school and college. It’s not that books by white men are all the same, or that they’re all bad. It’s that these books share a similar perspective. I had become so used to the white male viewpoint that I subconsciously recognized it as the standard.
Typography is an important aspect of any cover. It’s the first thing readers read on a book. The typeface must not only be compatible with whatever images are displayed on the cover, but also with the genre in which the book is positioned. Covers that use the typography as their primary design feature are referred to as “typographic covers.” These are the ones with limited imagery, photographic or otherwise, where the title and author take up most of the space. With these covers, finding the right font is more important than ever.
Ten percent of people in the developed world and fifteen percent in the developing world have some degree of impairment that can seriously affect their ability to read, such as blindness, low vision, dyslexia, or motor disabilities.