Posting in an authentic and engaging way can widen your audience and generate buzz around your title, but a smart social media strategy requires an understanding of who is using each platform and why, and what aspects of a book translate best across each network.
Inside Ooligan
Three Formats, One Press
By Amanda Hines
Thanks to the internet, whether you are an independent author, a publisher, a big press or a small one, you can maximize the availability of your book by using the three major formats for books: print, EPUB, and Mobi.
How to Survive Working Remotely
By Alexandra Magel
We’ve all heard tricks to keep ourselves sane and healthy during quarantine, but I’ll be honest—I didn’t follow as many as I should have. While you should definitely not be like me and be sure to stretch and exercise (whoops), I do have some tricks that made working remotely more bearable.
How a Manuscript Becomes a Book
By Katherine Flitsch
I never thought very much about all the decisions involved with turning a book into a manuscript, beyond recognizing that at some point someone had to design the cover. Things such as font choices, trim sizes, paper weights, etc., were all decisions that I blindly consumed as a reader without realizing all of the blood, sweat, and tears that went into making them. Then I joined the Ooligan team, and suddenly I got to play a part in making all of these decisions! That’s when I began garnering an understanding—and appreciation—for the beautiful beast that is the book design process. Now that I’ve stepped into my role as the manager for Ooligan’s design department, I’m learning so much more about all that goes into designing a book.
Branding a New Website for Ooligan Press
By Jill Bowen
As the new manager for the Ooligan Press website, my team and I have been appointed a task of monumental importance. The work that we do will ultimately end up creating a brand for Ooligan Press, so our work needs to be a genuine representation of our goals and values. Though we are still in the beginning stages of our endeavor, we are excited by what we have accomplished so far.
A Season of Change at Ooligan Press
By Rachel Howe
The arrival of summer means that our second-year students, including managers, are graduating and moving on from the program, while our new incoming managers are wrapping up their training and preparing to take over their departments for the summer term of classes. It will be interesting to see how these different experiences, learning environments, and mentalities will influence the press in the future.