Spend a few minutes on the internet and you’ll probably see the kind of highly curated images that saturate social media, whether they’re posts by influencers or ads from retail powerhouses. Every detail in these images is planned, from the succulents in the background to the coffee mugs placed strategically on the counter and yes, even the books lining the shelves with precise color coordination. Just based on a quick scan of these picturesque galleries, it’s easy to make the assumption that these books aren’t going to be opened in the near future, if at all. This use of books for their “aesthetic” induces eye rolls in some and can even be downright offensive to literary enthusiasts.
When you walk into a bookstore, unless you are on the hunt for a specific release or beloved author, generally an enticing book cover will draw you over to a particular selection. Maybe you notice the bold typographical choices, the striking illustration, the contrasting colors. While you’re admiring the feat of creativity in your hands and considering whether you’re willing to invest in the content within, do you think about the human responsible for the interesting cover?
Beginner designers are like babies: we use our C.R.A.P. and spread it around to see how it looks. But when we grow into the creative professionals that we want to be, we can make so many different types of C.R.A.P.
It isn’t easy to find fonts that go together and that suit your book, and there are some challenges and rules to keep in mind. But as difficult as this process may be, it is also a lot of fun and a great opportunity to let your creativity shine.
If making your fictional world feel real is a goal, consider creating “found documents” and ephemera to bring it to life.
Typeface designers and font creators who wish to protect their work from plagiarism will find that the intellectual property laws for typographic design differ slightly from laws geared toward writers. Copyrights, patents, and trademarks are some of the ways in which type designers protect their work from plagiarism.