The first step was to pick a font; this was not an easy task as there are literally millions of fonts out there. Luckily I was restricted to choosing from the hundreds that Ooligan already has the rights to. So I browsed through hundreds of fonts, tried out a couple dozen, printed out eight, then finally sent in five.
Books come in all shapes and sizes, from picture books for children to 1000-page, text-only novels. No matter the book or who it’s for, design matters. The design can set the tone and expectations for a book. A reader expects something much different in the design of a horror novel compared to a romance. Good design is invisible, especially with text-heavy books. It is the lack of distraction that makes the design good. While image-heavy books can—and should—focus on aesthetics, how they are put together and designed should not distract from the content.
While the interior design of a book may not always be as flashy as cover design, it is just as, if not more important. A book with a good layout and design may not always get noticed, but a book with a bad interior can ruin professionalism and even lose readers. With these tips, sticking to industry standards when necessary, but utilizing creative practice where possible, the interior design of your book can become the backbone needed for its content and cover to shine.
I’ve been pursuing book cover design in the past year because in a small publishing house like Ooligan Press, book covers play more significant roles than in large publishing houses that hold big name authors and titles. I am interested in the effects of book cover design on consumers who do not know the author or content, and what information a book cover should include in order to attract consumers.
As a self-published author, it may be intimidating to start with all of the online outlets claiming they can make your book the next bestseller. After all, you’re a writer, not a designer. To help make the process a little less intimidating, here is a brief list of options that can give your book the beautiful face it deserves.
When one thinks about memoir cover design, the first image that usually comes to mind is a sober portrait of the author, often in shades of black and white or otherwise having the subject posed in a thoughtful, cerebral way. Certainly, this is a representative picture of the memoir standard, and in many cases, the most profitable design route for publishers to pursue. But when might other options work better?