There is a pattern that oppressors use to weaponize language when they are creating their brands. It’s a familiar tactic that can be detected by a subtle or blatant switch in font and color in political propaganda. The signs that represent the ideology start out benign, with serifs or organic curves to suggest brotherhood, unity, and a concern for all. Then they shift to sans serif, bold, and blocky fonts to make the ideology stand out.
Good typography can make anything look good, but it can be hard to successfully pair your fonts. Creating contrast is the key to good font pairing. You can achieve contrast in many ways, and it is a lot simpler than you think. Here are a few tips on how you can successfully pair fonts without needing a degree in graphic design.
Your chosen font should invoke the messaging of the book and how you want the reader to feel while immersed in the writing. The right font is something the reader may not even notice because it flows so well with the content, whereas the wrong font can seem awkward and out of place, creating a jarring reading experience.
Is the golden ratio an applicable concept in book design, or is its practicality in book design a myth?
Have you ever taken a look at your bookshelf and noticed that one color of books dominates over the rest? Thinking about that got me curious, and I decided to launch a survey asking YA readers which colors attract them most when they go out in search of a new book.
The written word of a well-crafted story creates beautiful images in our imaginations. A skillfully drawn or painted piece of art can evoke emotion and wonder. However, when pictures and writing combine, they create an artform unto itself. What I’m talking about here are comics, and they are full of unlimited possibilities.