Luckily for us in book publishing, we get to use gifs on social media. Even better, we get to MAKE gifs for social media. Personalized gifs of books or events that catch followers’ eyes and get them to stop scrolling and maybe even nurture an interest in reading the wise words of our authors.
Design
Gendered Book Covers and Why Boys Read Less than Girls
By Sydnee Chesley
In 2016, Scholastic conducted a survey on over two thousand US children ages six to seventeen and found that when it came to reading, boys generally do not like it as much as girls do.
Spines 101: Why Book People Should Care About Ergonomics
By Julie Collins
Most often, pain develops in the cervical spine, which is the place—like the spine of your book—holding everything together. How can we promote a positive book culture when reading is associated with a negative physical experience?
Book Design Basics
By Elise Hitchings
As a writer, the process of designing books can be overwhelming. You already know what good book covers and interiors look like, and you probably already know some of the basic concepts of design, but you may not necessarily know the right terms to use.
Judging a Book by Its Gender
By Des Hewson
Women make up the bulk of sci-fi readership in addition to romance readership. They aren’t put off by “masculine” covers. Yet women writers still find themselves marginalized on the shelf by curly script and a florid indulgence of pink. Which begs the question: to what purpose?
Puzzling Together a Book’s Interior
By Bryn Kristi
The first step was to pick a font; this was not an easy task as there are literally millions of fonts out there. Luckily I was restricted to choosing from the hundreds that Ooligan already has the rights to. So I browsed through hundreds of fonts, tried out a couple dozen, printed out eight, then finally sent in five.