Although most agree that Adobe’s Creative Cloud is the pinnacle of professional design software, first-time designers with little software experience are likely to be overwhelmed by its plethora of features—and its cost. While most designers will eventually want to splurge on Adobe’s CC license to professionally share and sell their work, in the meantime there is a free online software called Canva that is the first-time designer’s best friend.
It is important that designers capture the light-hearted, feel-good nature of a contemporary romance story through its cover design in order to gain the attention of readers.
I never thought very much about all the decisions involved with turning a book into a manuscript, beyond recognizing that at some point someone had to design the cover. Things such as font choices, trim sizes, paper weights, etc., were all decisions that I blindly consumed as a reader without realizing all of the blood, sweat, and tears that went into making them. Then I joined the Ooligan team, and suddenly I got to play a part in making all of these decisions! That’s when I began garnering an understanding—and appreciation—for the beautiful beast that is the book design process. Now that I’ve stepped into my role as the manager for Ooligan’s design department, I’m learning so much more about all that goes into designing a book.
Booksellers, who can see hundreds of books on a daily basis, are especially susceptible to pretty books and the urge to take them home. As a former bookseller, I can testify that prettiness does create more goodwill toward a book—and makes it more likely that a reader will stop and read the synopsis. The following list is a roundup of book cover embellishments that excite booksellers (and one that doesn’t).
There is a pattern that oppressors use to weaponize language when they are creating their brands. It’s a familiar tactic that can be detected by a subtle or blatant switch in font and color in political propaganda. The signs that represent the ideology start out benign, with serifs or organic curves to suggest brotherhood, unity, and a concern for all. Then they shift to sans serif, bold, and blocky fonts to make the ideology stand out.
Good typography can make anything look good, but it can be hard to successfully pair your fonts. Creating contrast is the key to good font pairing. You can achieve contrast in many ways, and it is a lot simpler than you think. Here are a few tips on how you can successfully pair fonts without needing a degree in graphic design.