When it comes to publishing, you should judge a book by its color. Color theory is a popular topic in discussions about interior design, website design, fashion, and elsewhere, but it also plays a vital role in the publishing industry.
Book lovers, take a look at your shelf. What do you see? Not all of us can be Bookstagram stars with a plethora of breathtaking displays, but recently I’ve discovered that my books seem to follow a very similar color scheme. At first I thought this was a happy coincidence, but it turns out that publishers definitely know what they’re doing. In the book publishing world, marketing all begins with the cover.
What do we mean when we talk about accessibility in fonts? Font consideration for print and web design is a crucial step in the design process. Some fonts are more legible than others, and that is especially true for people who have visual, print, or learning disabilities.
Book covers have long been considered the most immediately important part of a book’s design. A book’s cover is the first thing a potential reader sees in a bookstore, and has the dual job of adequately invoking the book’s contents and being aesthetically pleasing. Before the popularity of ebooks and the ability to buy books online, book covers were seen in person, usually on a shelf. In more recent years, publishers must take into account how their book cover will look as a thumbnail, which drastically changes the requirements.
I can see the appeal of using Word to design your book since it is a program that is familiar to most of us, especially if you’re a writer. It’s a lot cheaper than InDesign, which is a more professional tool that is also very technical and has a steeper learning curve. However, there are many reasons why Microsoft Word isn’t the best tool for this kind of work. So, before you commit to doing all that work in this program, here are a few things you should take into consideration.
If typography is out in the wild, it will demand your attention whether it’s effective or not. Even unsuccessful attempts at public graphic design grab the observant onlooker’s gaze.