On the first day of Fall term 2021, it rained torrentially. Oolies new and old scrambled through the slick PSU streets to find the large lecture hall that housed our first meeting. There were all the common indicators of a hectic first day: the dash to find the right rooms and buildings, new faces, new syllabi, and new procedures to learn. Many Ooligan managers were on the same footing as the newcomers: we had trained during the remote school year, and this was our first in-person class. In some regards, we were as fresh as the first-years in the program.
We’ve all heard tricks to keep ourselves sane and healthy during quarantine, but I’ll be honest—I didn’t follow as many as I should have. While you should definitely not be like me and be sure to stretch and exercise (whoops), I do have some tricks that made working remotely more bearable.
The screen can’t replicate the smell of a bookstore, the hug of a friend that you meet there, or the simple excitement of seeing an author you love in person. And let’s not forget the palpable energy you feel being in a room full of people who are attentively listening to a reading of delightful prose. Despite these shortcomings, it appears that virtual events have some winning qualities after all.
As of this writing, FINDING THE VEIN is on the verge of publication and the entire team is so excited! While this post will be going up after the launch for FINDING THE VEIN has officially kicked off, rest assured that our team will keep the enthusiasm rolling as we continue to promote Ooligan Press’s first mystery novel.
While many aspects of the publishing industry are still adapting to these evolving circumstances, the way editors utilize programs such as Track Changes and Google Docs has set them up to not just survive during a pandemic, but thrive.
Knowing how to have a successful online event is crucial to getting readers to engage with your book. We all know that our attention spans are short, and when it comes to online presentations or keynotes, our attention is even shorter—especially with Zoom fatigue. So here is a publicity manager’s quick guide to successful online author events that attract and engage readers.