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YouTube

From Digital to Analog: Why Digital Content Gets Turned into Books

By Sydney Kiest @SydneyKiest

February 25, 2019 by OoliganPress Leave a Comment

From Digital to Analog: Why Digital Content Gets Turned into Books

When so much original content is accessible for little to no cost online in digital form, why is that this content is being turned into and sold as physical books, and what does this say about the value of a book? perhaps this strange concept can be mutually beneficial for both the consumer and the publisher.

Filed Under: Manager Monday Tagged With: blogs, bookmarketing, bookpublicity, bookpublishing, books, branding, digitalcontent, influencers, instagram, Marketing, postdigital, socialmedia, twitter, YouTube

No Review Required

By Denise Morales Soto @dmoralessoto

November 26, 2018 by OoliganPress Leave a Comment

No Review Required

Book Hauls are relatively simple videos that require minimal editing and preparation on the creator’s side, apart from having a nice pile of books to show us. But these are some of the most influential videos BookTubers can put out. Which is why not only are audiences keeping a close eye on them but authors and publishers as well.

Filed Under: Marketing Tagged With: Authors, book haul, book marketing, BookTube, Marketing, Marketing plan, Social Media, YouTube

Finding Your Voice on BookTube

By Monica Hay @monicathewriter

November 19, 2018 by OoliganPress Leave a Comment

Finding Your Voice on BookTube

If you’re interested in making videos about books, or even talking about your writing process on Youtube, BookTube a great place to build a platform and market yourself. It’s interactive in ways that other platforms aren’t because watching videos is overall more intimate than reading a Twitter post. Additionally, vlogging is becoming increasingly popular.

Filed Under: Marketing Tagged With: BookTube, Marketing, publishing, writers, YouTube

Pop Poetry and the World of Tomorrow—Social Media Poetry for a New Generation

By Monique Vieu

April 4, 2018 by OoliganPress Leave a Comment

Pop Poetry and the World of Tomorrow—Social Media Poetry for a New Generation

Short-format poetry has made a serious splash on the literary scene by use of social media. Platforms such as Instagram, Twitter, YouTube and Tumblr are giving writers immediate international visibility. These writers are self-published, with full control of their own media presence. And unlike any other generation, we’re seeing a more interactive aspect of poetry, as writers have the ability to directly connect with their audiences and receive instantaneous feedback.

Filed Under: Digital Tagged With: atticus, button poetry, digital, instagram, Instapoetry, poetry, pop poetry, publishing, Reading, sabrina benaim, Social Media, twitter, viral, YouTube

Blazing the Ooligan Trail(er)

By Brendan Brown

July 29, 2016 by OoliganPress Leave a Comment

Blazing the Ooligan Trail(er)

The book trailer: that rare and infamous chimera that prowls the lush, creeping undergrowth at the peripheries of the literary world, surfacing without warning from social media and blog feeds to pounce upon unwary readers. Like many emergent trends and technologies in reading, the appearance of book trailers on the scene has provoked a great […]

Filed Under: Publishing Tagged With: book trailers, Marketing, promotion, strategy, YouTube

Social Media Marketing Tips: Make a Book Trailer

By Geoff Wallace

March 18, 2015 by OoliganPress Leave a Comment

Social Media Marketing Tips: Make a Book Trailer

What keeps a novel from getting noticed? Hint: it ain’t necessarily talent alone. In a recent post on Powellsbooksblog.com, veteran novelist Karen Karbo contrasted ideas about what keeps novels from getting noticed. To highlight these myths and truths, Karbo describes her blockades to literary success in the 1990s versus similar blockades now. To Karbo, there […]

Filed Under: Publishing Tagged With: 50 Shades of Grey, James Franco, Karen Karbo, Social Media, trends in publishing, vlogging, YouTube

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