Depending on your age and the relationship you had with video games when you were a child, you may or may not have fond memories of going to a game store and having your much-beleaguered parents purchase you the answer to all of your frustrations—a game guide.
Every author and publisher knows that social media is a crucial component of marketing; however, it is more important to understand new, emerging trends in the media marketing world. Most authors remember the hit of the novel trailer and how Epic Reads swept viewers away with some of Harper’s most amazing adverts. Once again, they’ve stepped into the media marketing world and surfaced with a new trend that is starting to become viral: livestreamed readings and interviews with authors.
When so much original content is accessible for little to no cost online in digital form, why is that this content is being turned into and sold as physical books, and what does this say about the value of a book? perhaps this strange concept can be mutually beneficial for both the consumer and the publisher.
Book Hauls are relatively simple videos that require minimal editing and preparation on the creator’s side, apart from having a nice pile of books to show us. But these are some of the most influential videos BookTubers can put out. Which is why not only are audiences keeping a close eye on them but authors and publishers as well.
If you’re interested in making videos about books, or even talking about your writing process on Youtube, BookTube a great place to build a platform and market yourself. It’s interactive in ways that other platforms aren’t because watching videos is overall more intimate than reading a Twitter post. Additionally, vlogging is becoming increasingly popular.
Short-format poetry has made a serious splash on the literary scene by use of social media. Platforms such as Instagram, Twitter, YouTube and Tumblr are giving writers immediate international visibility. These writers are self-published, with full control of their own media presence. And unlike any other generation, we’re seeing a more interactive aspect of poetry, as writers have the ability to directly connect with their audiences and receive instantaneous feedback.