The iGeneration. The generation of 250-character tweets, six-second TikToks, and fifteen-second Instagram stories. Generation Z has an estimated attention span of just eight seconds, but that doesn’t mean they don’t pay attention. How can marketers get Gen Z to decide that their books are worth picking up? Below are three ways to reach Generation Z.
At a time when YA is on the rise, we must ask this question: How do YA authors cater to their older audience?
Our May 2020 title faces down its darker elements—including violence, bigotry, and abuse—with both unflinching realism and hope. Importantly, it portrays the struggles of two main characters who fall under the LGBTQIA+ umbrella. Because these identities do not exist as a monolith, and also because this is a book intended for a YA audience, Ooligan chose to incorporate authenticity readers (sometimes called sensitivity readers) into the editorial process.
Adult books are about learning to live in the world we have. YA books are about changing the world.
Growing up around this library program and watching it flourish over the years inspired me to take a deeper look at young adult programs in libraries for my thesis. How have they developed over the years? What makes them “successful,” and what defines success? How are librarians identifying and then meeting their communities’ needs?
As the cover of a book communicates to the potential reader what lies within, many conventions have emerged to highlight certain genres, such as an old photograph that promises a memoir, or a shirtless muscular man that promises a romance novel. To investigate further, we’ll look at four popular books sold in both the US and the UK and see what each cover has to say about the same story.