I think that honest representation makes marketing a book easy because the novel speaks for itself. Authors need to write their own stories, and I hope in the future they are represented and supported by publishers so that these stories—the ones with honesty and vulnerability—can reach the young adults who need it.
young adult
Which Ooligan Book Matches Your Zodiac Sign?
By Hannah Boettcher
This list will determine which Ooligan title best corresponds to your astrological personality. Are you a Finding the Vein or an Odsburg? Maybe you’re more of a Faultland or an Iditarod Nights. Keep reading to discover what the sky has to say!
Five Newly Released YA Recommendations for Valentine’s Day
By Claire Plaster @namelessclaire
Valentine’s Day is just around the corner, and just because things may look a little different this year doesn’t mean the books will be any less swoon-worthy! Here are five up-and-coming YA books coming out in February to get everyone in the mood for the day celebrating all kinds of love.
Color Theory: How the Color Palettes of YA Book Covers Vary by Subgenre
By Denali Halicki @denali_epub
Have you ever taken a look at your bookshelf and noticed that one color of books dominates over the rest? Thinking about that got me curious, and I decided to launch a survey asking YA readers which colors attract them most when they go out in search of a new book.
Four Haunting Halloween Reads
By Rebecca Gordon @ree_reads
Halloween is not the first, nor the last, holiday to be derailed by the pandemic this year. Kids won’t plague the streets in search of sugary treats, and festivities might only involve a party of one, but that doesn’t mean there isn’t a way to revel in a devilish spirit. Grab yourself a cup of hot cider, some fun-size candies, and a cozy blanket to settle in with these spooky reads for an evening of fun and fear.
Targeting YA Readers via YouTube
By Patty Hubbert
A targeted social media push is a must to reach your audience and, hopefully, spur sales, but reaching a YA audience can be tricky. You can target parents, educators, and librarians who are perhaps the primary buyers. However, to create demand from the bottom up, you must reach young readers where they live which is, ironically, on YouTube.