Have you ever taken a look at your bookshelf and noticed that one color of books dominates over the rest? Thinking about that got me curious, and I decided to launch a survey asking YA readers which colors attract them most when they go out in search of a new book.
Halloween is not the first, nor the last, holiday to be derailed by the pandemic this year. Kids won’t plague the streets in search of sugary treats, and festivities might only involve a party of one, but that doesn’t mean there isn’t a way to revel in a devilish spirit. Grab yourself a cup of hot cider, some fun-size candies, and a cozy blanket to settle in with these spooky reads for an evening of fun and fear.
A targeted social media push is a must to reach your audience and, hopefully, spur sales, but reaching a YA audience can be tricky. You can target parents, educators, and librarians who are perhaps the primary buyers. However, to create demand from the bottom up, you must reach young readers where they live which is, ironically, on YouTube.
At a time when YA is on the rise, we must ask this question: How do YA authors cater to their older audience?
Today, there is an entire world of social media enabling authors to engage with fans, which helps them learn about marketability, understand the reception of their work, and see their audience in a whole new way. We see this popping up particularly among YA authors, who generally have a great appreciation for the loyalty and passion of their young readers. More importantly, it has opened the door for authors to adopt the additional role of a social media influencer, and the results of this new development are delightful and heartwarming, particularly in the YA community.
Adult books are about learning to live in the world we have. YA books are about changing the world.