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YA

Color Theory: How the Color Palettes of YA Book Covers Vary by Subgenre

By Denali Halicki @denali_epub

January 15, 2021 by OoliganPress Leave a Comment

Color Theory: How the Color Palettes of YA Book Covers Vary by Subgenre

Have you ever taken a look at your bookshelf and noticed that one color of books dominates over the rest? Thinking about that got me curious, and I decided to launch a survey asking YA readers which colors attract them most when they go out in search of a new book.

Filed Under: Design Tagged With: Color Palette, color theory, Design, sales, YA, young adult

Four Haunting Halloween Reads

By Rebecca Gordon @ree_reads

October 28, 2020 by OoliganPress Leave a Comment

Four Haunting Halloween Reads

Halloween is not the first, nor the last, holiday to be derailed by the pandemic this year. Kids won’t plague the streets in search of sugary treats, and festivities might only involve a party of one, but that doesn’t mean there isn’t a way to revel in a devilish spirit. Grab yourself a cup of hot cider, some fun-size candies, and a cozy blanket to settle in with these spooky reads for an evening of fun and fear.

Filed Under: Publishing Tagged With: ace rep, Adult, book recommendation, feminism, feminist lit, feminists, fiction, gender, gender roles, ghosts, halloween, haunting, horror, lesbians, lgbtqia, monsters, necromancy, queer, Reading, romance, Short Stories, spooky, witches, YA, young adult

Targeting YA Readers via YouTube

By Patty Hubbert

October 2, 2020 by OoliganPress Leave a Comment

Targeting YA Readers via YouTube

A targeted social media push is a must to reach your audience and, hopefully, spur sales, but reaching a YA audience can be tricky. You can target parents, educators, and librarians who are perhaps the primary buyers. However, to create demand from the bottom up, you must reach young readers where they live which is, ironically, on YouTube.

Filed Under: Marketing, Social Media Tagged With: Book Club, BookTube, booktuber, Christine Riccio, demand, Dey Street Books, epic reads, Hank Green, harpercollins, influencer, jessethereader, John Green, Marketing, ooligan press, PolandBananasBooks, publishers, Social Media, The New York Times, The Try Guys, Vlog brothers, YA, young adult, YouTube

How Branding Allows YA Authors to Span Genres

By Callie Brown

April 22, 2020 by OoliganPress Leave a Comment

How Branding Allows YA Authors to Span Genres

At a time when YA is on the rise, we must ask this question: How do YA authors cater to their older audience?

Filed Under: Design Tagged With: audience, author, branding, eleanor & park, eleanor and park, Fangirl, genre, independent press, indie books, Rainbow Rowell, rowell, YA, young adult

YA Authors and Social Engagement

By Kali Carryl

February 12, 2020 by OoliganPress Leave a Comment

YA Authors and Social Engagement

Today, there is an entire world of social media enabling authors to engage with fans, which helps them learn about marketability, understand the reception of their work, and see their audience in a whole new way. We see this popping up particularly among YA authors, who generally have a great appreciation for the loyalty and passion of their young readers. More importantly, it has opened the door for authors to adopt the additional role of a social media influencer, and the results of this new development are delightful and heartwarming, particularly in the YA community.

Filed Under: Marketing, Social Media Tagged With: audience engagement, charity, fiction, influencers, social movement, YA, YouTube

Why Do Adults Read Young Adult Books?

By Monica Hay @monicathewriter

November 6, 2019 by OoliganPress Leave a Comment

Why Do Adults Read Young Adult Books?

Adult books are about learning to live in the world we have. YA books are about changing the world.

Filed Under: Publishing Tagged With: adult books, adults reading YA, audience, BookTube, Christine Riccio, genre, Publisher's Weekly, publishing, teen, YA, ya books, young adult, young adult literature

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