One of the first things you learn in the publishing industry is to accept a kindly phrased “no” as an answer to your pitch. This lesson may sound a little bitter; however, anticipating being told no makes receiving an enthusiastic yes feel even more rewarding. I experienced this myself last term when we reached out to the American Booksellers Association in regards to attending their ABC Children’s Institute.
Book marketing is a funny business. First of all, it’s impossible to predict what will sell and what won’t. You just have to put everything you can into attracting an audience and getting the word out, then hope to everything you believe in that people buy your book out of the millions that are already out there. These difficulties are only increased when the book you’re working on isn’t new but, in fact, has been published for twenty-five years.
As a twenty-five-year-old, I sometimes get asked if I am embarrassed for reading young adult literature. Depending on the person and how smart I want to sound, I either say yes or no. But these occurrences have me thinking about why I like reading young adult literature. The main reason would have to be the […]
This month, I’d like to talk about a subject that perhaps doesn’t get addressed as straightforwardly as it should: waiting. Waiting is the in-between step in the book publishing process that I wasn’t prepared for, and it has consistently been a challenge as a manager. You’ve just organized and collaborated with seven other people to […]
As we head steadily into the middle of the spring term, the Seven Stitches team is hard at work preparing for pre-sales. In the early summer, we’ll hold a pre-sales call with Ingram, where we’ll pitch the book for distribution. To get ready for that call, we’re nailing down our marketing materials, including the advance […]
Shortly after Valentine’s Day, Ruth returned her revised manuscript to our team, and we got started on line-level developmental editing. This go-around of editing basically involves no major changes or alterations, and it is instead focused on making Ruth’s manuscript the best version of itself. Because she’s chosen to take on the issue of diverse […]