Creating an original voice, going against the grain of convention, has little to do with the spark we are often told about. Rather, it is a conscious effort to know the rules and when to innovate.
Personal branding, especially as a writer, is complicated, confusing, and—unfortunately—completely necessary. While your presence and brand online aren’t the only factors that contribute to your publishing dreams or successes, your personal brand does have a huge impact on how both readers and publishing professionals alike will see you. We’ll let you in on a little secret: you’re easy to find on the internet. And yes, we do check.
Everyone has been there, the end of the term is fast approaching and all of those papers and final projects you had noted on the syllabus as being months away are fast becoming a reality. All of those problems that future self was going to deal with are quickly becoming yours.
As I sat at my laptop describing the events my imagination had concocted, I noticed an unfortunate problem. I was a mediocre writer. My prose suffered from several bad writing habits. After climbing out of the pit of despair with a renewed sense of determination, I decided to break them.
We all know the success of a book depends largely on its social media presence. There isn’t a debate. That’s how it is now. As society and cultures evolve and morph, so do the marketing methods. The younger generations raised in these new marketing methods learn them like they learn language. It’s second nature to craft a tweet, edit, post aesthetically-pleasing pictures, and know when they’re posting too much or too little. But older generations haven’t had the luxury of growing up in this world. It really is as difficult as learning a completely new language—and not everyone has the ability to take the time to learn it.
No matter how brilliant a piece of writing is, if it doesn’t know who the audience should be or doesn’t give enough context about its subject, the writing fails to be read, understood, and shared. It fails to communicate. The same holds true for book design.