What’s a blurb, you might ask? Cue the booming announcer voice: “Emotionally moving, socially poignant, and expertly crafted . . . a gem of contemporary literature.” Were you picturing the front or back of a book jacket just now? Good. That’s a blurb: the pithy quote on a book’s jacket that praises it and makes you want to pick it up.
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Why Transparency Matters in Marketing
By Megan Jessop @megan_jessop
Consumers often choose companies that they can trust and that they feel connected to. Transparency goes a long way with current and future customers.
Self-Advocacy for Freelance Writers
By Devyn Yan Radke
No matter what kind of freelance work you get into, you have to be firm and confident in yourself. You are your own hype-person, and no one will be a better advocate for you than yourself.
Personal versus Professional Branding in the Business of Book
By Megan Jessop @megan_jessop
What is the difference between personal branding and professional branding? Why does it matter and when is it better to use one over the other? Let’s start by defining what each one is.
Confessions of a Comma Splicer
By Melinda Crouchley
I’m here to confess to my comma-splicing crimes and help everyone else who’s guilty of comma splicing learn the error of their ways before it’s too late. Just kidding—it’s never too late to learn something new or relearn something old.
Editing and Authorial Voice
By Julianne Pearson
Everyone has different ways of understanding the world around them, and in order to draw that out for a keen audience, it is necessary for an editor to make all those red lines and to work with the writer to help them dig out their own unique voice.