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wordplay

The Evolution of a Book Title

By Andre Cole

April 28, 2021 by OoliganPress Leave a Comment

The Evolution of a Book Title

It is not enough for a title to be good (that is, a fitting description of the events of the plot that also strikes the right tone and implies the themes surrounding it), it must be enticing to the target audience and lend itself to marketing.

Filed Under: Marketing Tagged With: author input, branding, design by committee, enticement, first impression, foreshadowing, genre, plot, priming, serial naming, target audience, theme, Titles, tone, wordplay, works in progress

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