Literary festivals have long been considered a bastion of in-person connection for fans, authors, and publishing houses, but what do they look like in the new virtual world of COVID? The largest book festival in the world, the Edinburgh Book Festival, wrapped up their digital event at the end of August with the intent to “Keep the Conversation Going.” Implementing their first-ever virtual event, the festival drew in hundreds of thousands of viewers in the midst of the global pandemic.
I started my bookstagram page at the end of September 2020. In under half a year, I have amassed 3,400 plus followers, held conversations with some of my favorite authors, and made many bookish friends. There are many bookstagram “secrets” only accessible to those engaging with other accounts, consuming a lot of content, and running an actual bookstagram account. Thus, I have gathered my most useful tips and tricks on how to operate and brand a successful bookstagram account.
Goodreads allows users to keep track of books they’ve read, books they want to read, and the reading journeys of other registered users. While Goodreads is a wonderful resource for readers, it also houses a very lucrative market for indie publishers and authors. Through the Goodreads author program, Q&A groups, word of mouth, and the Goodreads recommendation engine, indie publishers and authors are able to establish a presence among the bigger five guns in the publishing world.
It is no secret that some authors prefer their solitude when working, and an author’s work is never done. With the ever-expanding digital world, they now have more opportunities to connect with their readers without ever leaving their writing caves.