Last term, boxes were meticulously packed and labeled for either our temporary office or deep storage. Some supplies even lived in managers’ cars during the winter break. There was one item, however, that needed special attention: our 1885 Chandler & Price letterpress.
Should we then, as publishers, be paying more attention to coffee shops as a means of marketing? Would more upper-class shops be willing to display, or even review, some of our titles? Or is it inevitable that those owners will continue to sneak into Goodwill, bargain shopping for books that are worn, falling apart, and unwanted? Is it even worth putting our books in places that were intended to be ignored?