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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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A Publicist’s Guide to Successful Online Events

By Alexandria Gonzales

September 14, 2020 by OoliganPress Leave a Comment

A Publicist’s Guide to Successful Online Events

Knowing how to have a successful online event is crucial to getting readers to engage with your book. We all know that our attention spans are short, and when it comes to online presentations or keynotes, our attention is even shorter—especially with Zoom fatigue. So here is a publicity manager’s quick guide to successful online author events that attract and engage readers.

Filed Under: Manager Monday Tagged With: audience, author, event, guide, host, Online, publicity, reader, video, Zoom

The Changing Face of Marketing in Academic Publishing

By Olivia Rollins

May 3, 2019 by OoliganPress Leave a Comment

The Changing Face of Marketing in Academic Publishing

In the face of modern challenges like widespread digitization and shifting priorities in higher education, university presses are getting creative in their efforts to promote their books and connect with readers.

Filed Under: Marketing Tagged With: academic, academic presses, academic publishing, changing, digital, libraries, Marketing, publishing, scholarly, scholarship, Social Media, university, university press, university presses, video

Should you judge a book by its trailer?

By Kimberley Scofield @kmscofie

January 18, 2019 by OoliganPress Leave a Comment

Should you judge a book by its trailer?

Marketing is easily one of the most expensive parts of making a book, and with digital media here to stay, publishers use any digital marketing tools they can for promotion.

Filed Under: Marketing Tagged With: book trailer, books, Digital marketing, Marketing, media, movie, movie trailer, social, Social Media, trailer, trailers, video

Write to Publish looks at the IPRC

By Melanie Figueroa

April 28, 2014 by OoliganPress Leave a Comment

Write to Publish looks at the IPRC

The search is still on for the perfect event space for Write to Publish 2015. Brandon and I have visited several locations—rain and all. Last week, I visited the Independent Publishing Resource Center (IPRC), located across the Willamette River in Southeast Portland. Tiffany Shelton, a newly appointed member of the Write to Publish team, came […]

Filed Under: Start to Finish Tagged With: conference, IPRC, letterpress, Marketing, trailer, venue, video, Write to Publish

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