Knowing how to have a successful online event is crucial to getting readers to engage with your book. We all know that our attention spans are short, and when it comes to online presentations or keynotes, our attention is even shorter—especially with Zoom fatigue. So here is a publicity manager’s quick guide to successful online author events that attract and engage readers.
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The Changing Face of Marketing in Academic Publishing
By Olivia Rollins
In the face of modern challenges like widespread digitization and shifting priorities in higher education, university presses are getting creative in their efforts to promote their books and connect with readers.
Should you judge a book by its trailer?
By Kimberley Scofield @kmscofie
Marketing is easily one of the most expensive parts of making a book, and with digital media here to stay, publishers use any digital marketing tools they can for promotion.
Write to Publish looks at the IPRC
By Melanie Figueroa
The search is still on for the perfect event space for Write to Publish 2015. Brandon and I have visited several locations—rain and all. Last week, I visited the Independent Publishing Resource Center (IPRC), located across the Willamette River in Southeast Portland. Tiffany Shelton, a newly appointed member of the Write to Publish team, came […]