In the face of modern challenges like widespread digitization and shifting priorities in higher education, university presses are getting creative in their efforts to promote their books and connect with readers.
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Should you judge a book by its trailer?
By Kimberley Scofield @kmscofie
Marketing is easily one of the most expensive parts of making a book, and with digital media here to stay, publishers use any digital marketing tools they can for promotion.
Write to Publish looks at the IPRC
By Melanie Figueroa
The search is still on for the perfect event space for Write to Publish 2015. Brandon and I have visited several locations—rain and all. Last week, I visited the Independent Publishing Resource Center (IPRC), located across the Willamette River in Southeast Portland. Tiffany Shelton, a newly appointed member of the Write to Publish team, came […]