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versatile

Reaching Unconventional Contacts

By Bailey Potter

December 21, 2020 by OoliganPress Leave a Comment

Reaching Unconventional Contacts

When we developed the marketing plan for this book, we included unconventional contacts that were appropriate for its themes. These included adoption associations, libraries, book clubs, and summer camps, in addition to the typical contacts that a project team collects. Our question was this: How do we reach the unconventional ones?

Filed Under: Manager Monday, Start to Finish Tagged With: camp, campaign, contact list, Design, detectives, email, Finding the Vein, frontlist, genre, Jennifer Hanlon Wilde, library, lwp, Marketing, murder, mystery, PNW, police, Portland, postcard, process, publishing, sleuth, Social Media, start to finish, thriller, unconventional, versatile

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