Many of us associate certain typefaces with specific situations or ideas—Times New Roman is generally used for anything academic or professional, Courier is reminiscent of old typewriters, and Blackletter or Gothic script makes us think of newspapers.
Every teacher ever told me to submit papers typed in Times New Roman, twelve-point font, double-spaced; I assumed it was the be-all and end-all of professional-looking typefaces. Times New Roman was so ingrained in my being that the idea of using another typeface hadn’t even occurred to me.
My crazed pursuit of good design emerged a year after I graduated from college, albeit I’ve always had a love of “the arts” (raise that pinky). However, I was living at home (with my parents; every graduate’s dream) and working as a receptionist for a local aesthetician. The phone rarely rang, and there were very […]