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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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The Mod of Twitter Fiction

By Anna Stein

January 1, 2021 by OoliganPress Leave a Comment

The Mod of Twitter Fiction

Twitterature takes an innovative stance on both the publishing world and the digital community, with writers releasing original content on a platform that is accessible to all.

Filed Under: Digital, Social Media Tagged With: Black Box, David Mitchell, digital publishing, fiction, jennifer egan, New Yorker fiction, New Yorker Magazine, online publishing, publishing, Sceptre Books, Social Media, The New Yorker, The Right Sort, twitter, Twitter fiction, Twitter novel, Twitterature

#PitMad: Your Quick Ticket to Pub

By Michael Shymanski

November 23, 2020 by OoliganPress Leave a Comment

#PitMad: Your Quick Ticket to Pub

For many new writers, the question is how to break in, get an agent, and get published. Authors can go many months—which can compound to years—without hearing about their manuscripts. How can a writer get noticed and noticed fast? How do you break in without connections? Like with all contemporary remedies, the internet has a hand in getting new authors noticed, and #PitMad is the quarterly Twitter event to get your manuscript picked up and published.

Filed Under: Acquisitions, Social Media Tagged With: hashtag, manuscript, pitch, proposal, query, Social Media, twitter

The Building Blocks to Your Social Media Strategy

By Alix Martinez

November 9, 2020 by OoliganPress Leave a Comment

The Building Blocks to Your Social Media Strategy

A social media strategy is an essential part of publishing and marketing a title. It’s the perfect way to get your whole team, both new and old, up to speed on both your ideas for social media as well as the main selling points of your title. Now, getting started on this document may seem overwhelming at first, but here are some tips to guide you in the right direction.

Filed Under: Manager Monday, Social Media Tagged With: books, collateral, examples, guide, instagram, Marketing, mood boards, presentation, publishing, quotes, research, Social Media, strategy, team work, themes, twitter

In Defense of Instapoetry

By Michael Shymanski

April 15, 2020 by OoliganPress Leave a Comment

In Defense of Instapoetry

Often referred to as “fidget-spinner poetry” due to its brevity and its targeting of younger audiences, Instapoetry is frequently dismissed and even insulted by critics. But does Instapoetry have anything to offer—especially for us quick-scrolling younger generations?

Filed Under: Digital Tagged With: instagram, Instapoetry, instapoets, multimedia, poetry, Social Media, tumblr, twitter

Book Aesthetics: An Unconventional Approach to Sustainability

By Alix Martinez

February 5, 2020 by OoliganPress Leave a Comment

Book Aesthetics: An Unconventional Approach to Sustainability

Spend a few minutes on the internet and you’ll probably see the kind of highly curated images that saturate social media, whether they’re posts by influencers or ads from retail powerhouses. Every detail in these images is planned, from the succulents in the background to the coffee mugs placed strategically on the counter and yes, even the books lining the shelves with precise color coordination. Just based on a quick scan of these picturesque galleries, it’s easy to make the assumption that these books aren’t going to be opened in the near future, if at all. This use of books for their “aesthetic” induces eye rolls in some and can even be downright offensive to literary enthusiasts.

Filed Under: Design Tagged With: aesthetic, bookrescue, Design, recycling, Social Media, sustainability, twitter

Preorder Gifts As a Marketing Strategy

By Faith Muñoz @FaithAMunoz

November 27, 2019 by OoliganPress Leave a Comment

Preorder Gifts As a Marketing Strategy

Have you ever fallen prey to a beautiful book and bought it simply because it was pretty? Cover designers work hard, and well-made covers are usually responsible for someone stopping to browse. A similar phenomenon happens with preorder gifts, which leave readers desiring more than just the story.

Filed Under: Marketing Tagged With: amazon, bookmark, books, bookstore, consumer, Descendant of the Crane, discount, Elizabeth Lim, gifts, Hafsah Faizal, incentives, Joan He, Julie Murphy, library, Marketing, marketing strategy, preorder, preorder campaign, product, Puddin', Social Media, Spin the Dawn, twitter, We Hunt the Flame

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