Just having social media and posting occasionally isn’t enough. In order to garner engagement, you need to know who you are; you need to build a brand. Here are a few tips for cultivating and maintaining your brand in the publishing industry.
I know all of you have been wondering, what has Ooligan’s social media manager been doing since you last heard from her? Lots, guys. Lots. We are four weeks into fall term and already so much has happened. New department leads have taken over for those who graduated in the spring, and every book is […]
For those not in the know, Tumblr is an incredibly popular microblogging platform where users can post content of all kinds—video, text, pictures, music, and more. Personally, I have had a Tumblr since 2010; I adore it as a creative outlet and a means to discover new things. While my Tumblr is just for fun, […]
Perhaps the most exciting and daunting promotional aspect of Ooligan Press’s upcoming title Untangling the Knot is the anthology’s whopping roll call of twenty-six contributors. That’s twenty-six sets of readers and their fans to connect with, and—supposing that most of these writers participate in at least one form of social media—at least twenty-six different social […]
I knew when I decided to work towards a career in publishing that I would be satisfied with that track. Publishing, after all, would utilize my creativity and language skills, not to mention provide me with a sense of personal satisfaction. However, when I realized that I could choose to work towards a career in […]
With Write to Publish 2014 coming up next term, one great way to prep for the New Adult Revolution is to start tackling the mountain of New Adult books that have been published in the last year or two. As one of the co-managers for Write to Publish, I thought I would set up a […]