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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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trends in publishing

Transmedia Marketing Is the Future of Publishing

By Tia Hilts

November 13, 2019 by OoliganPress Leave a Comment

Transmedia Marketing Is the Future of Publishing

Transmedia marketing uses the world-building concepts of transmedia storytelling to create awareness campaigns, maintain or spark media buzz, and generate fan involvement. Instead of broadcasting a concise message across multiple advertising mediums, it focuses on creating opportunities for engagement, encouraging fans to interact with it and make it their own.

Filed Under: Marketing Tagged With: Advertising, books, broadcasting, campaign awareness, engagement, independent press, Marketing, Snapchat, Snapchat filter, Social Media, transmedia marketing, transmedia storytelling, trends in publishing, worldbuilding

Ebook or Not eBook? That is the Question

By Thomas Spoelhof thomasspoelhof

October 17, 2016 by OoliganPress Leave a Comment

Ebook or Not eBook? That is the Question

As the annual year-end holiday season draws near, gift givers everywhere are faced with the inevitable dilemma: what gifts to give the loved ones in their lives. Books, of course, have long stood as a gift giver’s go-to choice. What better way to curl up by the fireplace, chestnuts a-roasting, than with your new festive […]

Filed Under: Publishing Tagged With: books as gifts, eBooks, print books, trends in publishing

Social Media Marketing Tips: Make a Book Trailer

By Geoff Wallace

March 18, 2015 by OoliganPress Leave a Comment

Social Media Marketing Tips: Make a Book Trailer

What keeps a novel from getting noticed? Hint: it ain’t necessarily talent alone. In a recent post on Powellsbooksblog.com, veteran novelist Karen Karbo contrasted ideas about what keeps novels from getting noticed. To highlight these myths and truths, Karbo describes her blockades to literary success in the 1990s versus similar blockades now. To Karbo, there […]

Filed Under: Publishing Tagged With: 50 Shades of Grey, James Franco, Karen Karbo, Social Media, trends in publishing, vlogging, YouTube

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