Transmedia marketing uses the world-building concepts of transmedia storytelling to create awareness campaigns, maintain or spark media buzz, and generate fan involvement. Instead of broadcasting a concise message across multiple advertising mediums, it focuses on creating opportunities for engagement, encouraging fans to interact with it and make it their own.
trends in publishing
As the annual year-end holiday season draws near, gift givers everywhere are faced with the inevitable dilemma: what gifts to give the loved ones in their lives. Books, of course, have long stood as a gift giver’s go-to choice. What better way to curl up by the fireplace, chestnuts a-roasting, than with your new festive […]
What keeps a novel from getting noticed? Hint: it ain’t necessarily talent alone. In a recent post on Powellsbooksblog.com, veteran novelist Karen Karbo contrasted ideas about what keeps novels from getting noticed. To highlight these myths and truths, Karbo describes her blockades to literary success in the 1990s versus similar blockades now. To Karbo, there […]