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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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transmedia marketing

Transmedia Marketing Is the Future of Publishing

By Tia Hilts

November 13, 2019 by OoliganPress Leave a Comment

Transmedia Marketing Is the Future of Publishing

Transmedia marketing uses the world-building concepts of transmedia storytelling to create awareness campaigns, maintain or spark media buzz, and generate fan involvement. Instead of broadcasting a concise message across multiple advertising mediums, it focuses on creating opportunities for engagement, encouraging fans to interact with it and make it their own.

Filed Under: Marketing Tagged With: Advertising, books, broadcasting, campaign awareness, engagement, independent press, Marketing, Snapchat, Snapchat filter, Social Media, transmedia marketing, transmedia storytelling, trends in publishing, worldbuilding

“This Too Shall Pass”: Resituating Book Marketing in a Shifting Media Environment (Manager Monday—Marketing)

By Dory Athey doryathey

May 9, 2016 by OoliganPress Leave a Comment

“This Too Shall Pass”: Resituating Book Marketing in a Shifting Media Environment (Manager Monday—Marketing)

I’ve said it before, and I’ll continue to say it—Ooligan Press is a high-quality small press because of rather than in spite of the nature of the graduate student staff. Oolies are in general adaptable, excitable, and, because we are students too, abreast of the most exciting industry advances and innovations. That said, one of […]

Filed Under: Manager Monday Tagged With: demographic, inbound marketing, Marketing, Social Media, taste communities, transmedia marketing

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