Transmedia marketing uses the world-building concepts of transmedia storytelling to create awareness campaigns, maintain or spark media buzz, and generate fan involvement. Instead of broadcasting a concise message across multiple advertising mediums, it focuses on creating opportunities for engagement, encouraging fans to interact with it and make it their own.
transmedia marketing
“This Too Shall Pass”: Resituating Book Marketing in a Shifting Media Environment (Manager Monday—Marketing)
By Dory Athey doryathey
I’ve said it before, and I’ll continue to say it—Ooligan Press is a high-quality small press because of rather than in spite of the nature of the graduate student staff. Oolies are in general adaptable, excitable, and, because we are students too, abreast of the most exciting industry advances and innovations. That said, one of […]