It is not enough for a title to be good (that is, a fitting description of the events of the plot that also strikes the right tone and implies the themes surrounding it), it must be enticing to the target audience and lend itself to marketing.
tone
The Art of Compassionate Critique: Why Building a Strong Editor-Author Relationship is Vital to a Book’s Success
By Emma Wolf
Taking criticism is never easy, especially when it comes to a piece of creative work. Respectful and open communication between author and editor will lead to the most fruitful editorial process, which is why establishing solid author relations needs to be a high priority for a book editor.
Easy Listening: The Importance and Challenges of Audiobook Proofreading for Misophonia
By Andre Cole
Misophonia is a condition that affects only about 15 percent of the population, yet understanding the condition and avoiding its triggers has benefits that extend far beyond that narrow demographic.
What Happens In Between: Line Editing for Manuscripts
By Melinda Crouchley
A line edit typically occurs between developmental editing and copyediting, and it’s a sort of transition between making large structural changes and perfecting the mechanics of the language. Not every manuscript needs a line edit, but a line edit would likely enhance most manuscripts because its primary focus is not on perfecting the language but on elevating it.
The Words We Trade: How Authors Handle Copyedits
By Andre Cole
Editors must consider and balance the feelings of two groups of people when suggesting language changes: firstly, they must consider how the reader will react to the language of the original manuscript; and secondly, they must consider how the author will respond to the suggested edits.
Three Tips on Writing Strong Queries
By Julie Lawson
Remember that a manuscript is the result of a writer’s blood, sweat, and tears. Unless they’re lucky to be full-time writers, authors are usually people working a nine-to-five job and have to write during their lunch breaks or stay up late into the night writing after their children have gone to bed. They’ve sacrificed their energy, time, and social life to write a book, and if a query is not handled well, they could see it as an attack on them and not as constructive feedback.