While TikTok has been utilized by publishers, authors, and bookstores, I have found that most of my BookTok book recommendations have come from laypeople or avid readers who love books but do not have any vested interest in book sales.
The key to these promotional videos is that the content on TikTok is randomized—this means that anyone can stumble upon the store’s account, which makes reaching new customers relatively simple. By reaching out and establishing a presence in communities like BookTok, independent bookstores can definitely increase sales and establish more loyal customers.
With the accessibility of Twitter and TikTok, are book blogs even worth considering as a platform for promoting books?
Madisen Kuhn woke up one February morning to find that her self-published poetry book from five years ago was suddenly on Amazon’s list of best sellers. How? A viral video.