A targeted social media push is a must to reach your audience and, hopefully, spur sales, but reaching a YA audience can be tricky. You can target parents, educators, and librarians who are perhaps the primary buyers. However, to create demand from the bottom up, you must reach young readers where they live which is, ironically, on YouTube.
The New York Times
The New Adult Revolution
By Erika Schnatz
What is New Adult? Why should you care? I hadn’t heard of New Adult until I was assigned to work on Write to Publish, a conference about the publishing process hosted annually by Ooligan Press (the next one is happening on February 15, 2014). The theme of Write to Publish this year is New Adult, […]
iCook: The Digital Age of Cookbooks
By Sabrina Parys
On a chilly Thursday night in October, a group of fabulous people met at the Historic Old Church in Southwest Portland to discuss food writing in the publishing world. Transmit Culture, a series of discussions centered on the various elements of publishing, gives Ooligan Press and writing students alike the opportunity to engage in an […]
What the Heck is New-Adult Fiction?
By Ooligan Pressby Rebekah Hunt If you’re getting old like me, you’re probably feeling more and more confused by what all the young people are up to these days. Now, that’s a joke, and I know I’m not anywhere near getting old, but sometimes I happen across a whole new cultural phenomenon that makes me feel like […]