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The New York Times

Targeting YA Readers via YouTube

By Patty Hubbert

October 2, 2020 by OoliganPress Leave a Comment

Targeting YA Readers via YouTube

A targeted social media push is a must to reach your audience and, hopefully, spur sales, but reaching a YA audience can be tricky. You can target parents, educators, and librarians who are perhaps the primary buyers. However, to create demand from the bottom up, you must reach young readers where they live which is, ironically, on YouTube.

Filed Under: Marketing, Social Media Tagged With: Book Club, BookTube, booktuber, Christine Riccio, demand, Dey Street Books, epic reads, Hank Green, harpercollins, influencer, jessethereader, John Green, Marketing, ooligan press, PolandBananasBooks, publishers, Social Media, The New York Times, The Try Guys, Vlog brothers, YA, young adult, YouTube

The New Adult Revolution

By Erika Schnatz

November 28, 2013 by OoliganPress 1 Comment

The New Adult Revolution

What is New Adult? Why should you care? I hadn’t heard of New Adult until I was assigned to work on Write to Publish, a conference about the publishing process hosted annually by Ooligan Press (the next one is happening on February 15, 2014). The theme of Write to Publish this year is New Adult, […]

Filed Under: Publishing Tagged With: Barnes & Noble, e-book, genre fiction, new adult, ooligan press, Self-Publishing, St. Martin's Press, The New York Times, Write to Publish, YA

iCook: The Digital Age of Cookbooks

By Sabrina Parys

November 7, 2013 by OoliganPress Leave a Comment

iCook: The Digital Age of Cookbooks

On a chilly Thursday night in October, a group of fabulous people met at the Historic Old Church in Southwest Portland to discuss food writing in the publishing world. Transmit Culture, a series of discussions centered on the various elements of publishing, gives Ooligan Press and writing students alike the opportunity to engage in an […]

Filed Under: Ooligan at large Tagged With: Breanna Goodrow, Cookbook Cafe, cookbooks, eBooks, ereaders, Greg Mowery, iPad, Marnie Hanel, photography, The New York Times, Timber Press, Transmit Culture, Vanity Fair

What the Heck is New-Adult Fiction?

By Ooligan Press

May 28, 2013 by OoliganPress 1 Comment

by Rebekah Hunt If you’re getting old like me, you’re probably feeling more and more confused by what all the young people are up to these days. Now, that’s a joke, and I know I’m not anywhere near getting old, but sometimes I happen across a whole new cultural phenomenon that makes me feel like […]

Filed Under: Publishing Tagged With: genre, Harry Potter, NA, new adult, sexual themes, Stephanie Meyer, The Hunger Games, The New York Times, Twilight, Wikipedia, YA

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