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teens

Five Newly Released YA Recommendations for Valentine’s Day

By Claire Plaster @namelessclaire

February 12, 2021 by OoliganPress Leave a Comment

Five Newly Released YA Recommendations for Valentine’s Day

Valentine’s Day is just around the corner, and just because things may look a little different this year doesn’t mean the books will be any less swoon-worthy! Here are five up-and-coming YA books coming out in February to get everyone in the mood for the day celebrating all kinds of love.

Filed Under: Marketing Tagged With: book recommendations, books, contemporary, cute, diversity, LGBTQ, POC, representation, romance, teen romance, teens, Valentine's Day, YA, young adult

YA Programs & Libraries: Developing and Maintaining

By Sadie Verville @sadieverville

July 1, 2019 by OoliganPress Leave a Comment

YA Programs & Libraries: Developing and Maintaining

Growing up around this library program and watching it flourish over the years inspired me to take a deeper look at young adult programs in libraries for my thesis. How have they developed over the years? What makes them “successful,” and what defines success? How are librarians identifying and then meeting their communities’ needs?

Filed Under: Manager Monday Tagged With: fiction, learning, librarians, libraries, library programs, Reading, research, teen advisory board, teen programs, teens, thesis, YA, young adult, youth programs

When YA Book Fandom Creates Active & Influential Communities

By Joanna Szabo @Joanna_Shwaba

May 12, 2017 by OoliganPress Leave a Comment

When YA Book Fandom Creates Active & Influential Communities

Fandoms surrounding the favorite books of teenagers have been a prominent part of culture since the Harry Potter books. Now, most well-loved series have some kind of derivative fandom surrounding them, but the Harry Potter fandom is by far the most expansive example of this. Years ago, Harry Potter fans pushed past the creation of art, parody musicals, and actual sports, and they went a step further by channeling their love for the books into the creation of an activist group.

Filed Under: Publishing Tagged With: charity, fandom, Harry Potter, Harry Potter Alliance, HPA, JK Rowling, John Green, Millennials, Nerdfighteria, teenagers, teens, The Fault in Our Stars, YA

Marketing Toward Teens

By Laura Nutter

April 17, 2017 by OoliganPress Leave a Comment

Marketing Toward Teens

It is no secret that young adult literature has exploded in the last couple of years. The Hunger Games, Divergent, and Twilight series have elevated the status of the genre. And as more and more adults reach for young adult books on the shelf, how do publishing houses market these books? Some publishing professionals say that it is important to “give authors ‘social media’ training [and] make sure they become invested and actively involved with maintaining their social media pages” (Yin 2012). Having an active social media presence, it seems, is crucial to having a successful book because that is where the teens are—online. Everyone has a social media page of some sort, so it is imperative that an author connects with these people online because “teenagers are reading! They want access to the writer, and one only needs to look as far as John Green and his website, Nerdfighteria.com, to see what an authentic voice can do for building a community of loyal followers and readers” (Publishing Perspectives 2015).

Filed Under: Marketing Tagged With: Marketing, Online, teens

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