Publishers, just like any other business, must keep up with changing tides in order to stay relevant, and as the demand for easy technology grows, the industry is increasingly turning towards audio and digital in order to survive.
technology
Loans from Big Brother: There’s Hope for Small Publishers
By Esa Grigsby
Will Self asserts that the great literary fiction novel is falling from popular demand and will only continue in society as a source of entertainment for a select few. History preserved in the present, like “easel painting or classical music . . . a subject for historical scholarship rather than public discourse.” In a world where big publishers absorb smaller publishers at an alarming rate, I’ve started thinking perhaps he’s right, but what is an aspiring publisher to do?
Readable, Wearable Technology: Publishing’s Place in a Growing Industry
By Erin Bass
There are so many different types of wearable tech now—watches, glasses, cameras, headsets, and more—that ignoring such a market would be a missed opportunity. While it may seem as though the publishing industry has no place in such tiny tech, research shows that there are ways that publishing companies can implement this technology to their benefit.
Pottermore and Publishing: A Look at the Multimedia Empire of Harry Potter
By Hope Levy
Harry Potter is a name almost immediately recognizable today in 2016—whether your first thought is of a lightning scar, the Marauder’s Map, or the volume of fans across the world who have for years celebrated the cultural phenomenon that J. K. Rowling’s wizarding world became. On the first day alone, 8.3 million books were sold […]
Why an Online Presence Works
By Steve Zimmerman
As an aspiring writer, I have always wanted to have one of my books published in print. I have always loved the weight of a book in my hand and the smell of the pages. As I was born before the public use of the internet, I have been hesitant to jump into each new […]
Tablets and eReaders and Motion Books, Oh My!
By Maeko Bradshaw makosharkattack
The written word in the form of a physical book became popular with Gutenberg’s invention of moveable type. eReaders first picked up steam with the release of the Sony Reader in 2006 followed by the Amazon Kindle in 2007. The latest and greatest reading technology is motion books, presented by Madefire and the Madefire app. […]