Whatever changes, we know from history that technology will play a large part. Spending the time to learn new technology will allow publishers to work smarter instead of harder.
The iGeneration. The generation of 250-character tweets, six-second TikToks, and fifteen-second Instagram stories. Generation Z has an estimated attention span of just eight seconds, but that doesn’t mean they don’t pay attention. How can marketers get Gen Z to decide that their books are worth picking up? Below are three ways to reach Generation Z.