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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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Tech

How Technology Improves the Publishing Business

By Giacomo Ranieri

February 3, 2021 by OoliganPress Leave a Comment

How Technology Improves the Publishing Business

Whatever changes, we know from history that technology will play a large part. Spending the time to learn new technology will allow publishers to work smarter instead of harder.

Filed Under: Digital Tagged With: 1980s, digital, history, in-house, innovative, Perspective, product, publishing, Tech, technology

Marketing to the Tech Generation

By Alexandria Gonzales

September 2, 2020 by OoliganPress Leave a Comment

Marketing to the Tech Generation

The iGeneration. The generation of 250-character tweets, six-second TikToks, and fifteen-second Instagram stories. Generation Z has an estimated attention span of just eight seconds, but that doesn’t mean they don’t pay attention. How can marketers get Gen Z to decide that their books are worth picking up? Below are three ways to reach Generation Z.

Filed Under: Marketing Tagged With: books, GenerationZ, Marketing, marketing strategies, publishing, publishing technology, Tech, young adult

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