With print sales booming once again, it is more important than ever to reimagine the way that literature is consumed and subsequently shared. The successful launch of Harry Potter and the Sorcerer’s Stone in full color in 2020 did just that. Revisiting the most revered mid-grade YA fantasy of all time satisfied the varied interests and intentions of collectors, original readers, and emerging readers alike.
Madisen Kuhn woke up one February morning to find that her self-published poetry book from five years ago was suddenly on Amazon’s list of best sellers. How? A viral video.
It is not enough for a title to be good (that is, a fitting description of the events of the plot that also strikes the right tone and implies the themes surrounding it), it must be enticing to the target audience and lend itself to marketing.
Oftentimes, developing target audiences can reveal interesting information about how to get the book into the hands of the reader. For example, if members of a target audience are likely to listen to podcasts, then the marketing plan for the book should include some reviews by podcasts they probably listen to.
I sat next to a woman on a cross-country flight who read Fifty Shades of Grey from cover to cover with such rapt attention that she didn’t respond to the flight attendant. When we landed, the woman looked confused and not too happy to step back into real life. She collected her things with the glazed, glassy eyes of the fictive spell.