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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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target audience

Reimagining Fantasy Fiction

By Sarah Moffatt

December 6, 2021 by OoliganPress Leave a Comment

Reimagining Fantasy Fiction

With print sales booming once again, it is more important than ever to reimagine the way that literature is consumed and subsequently shared. The successful launch of Harry Potter and the Sorcerer’s Stone in full color in 2020 did just that. Revisiting the most revered mid-grade YA fantasy of all time satisfied the varied interests and intentions of collectors, original readers, and emerging readers alike.

Filed Under: Marketing Tagged With: book, branding, fantasy, fiction, franchise, Harry Potter, illustrated, limited edition, Marketing, novel, SEO, series, special edition, target audience, YA

Booktok: Is Tiktok Selling Books?

By Emma St. John @emmacathryyn

August 16, 2021 by OoliganPress

Booktok: Is Tiktok Selling Books?

Madisen Kuhn woke up one February morning to find that her self-published poetry book from five years ago was suddenly on Amazon’s list of best sellers. How? A viral video.

Filed Under: Marketing Tagged With: book lover, book marketing, book recommendations, book sales, books, booktok, Marketing, marketing strategies, ooligan press, publishing, Social Media, social media marketing, target audience, tiktok

The Evolution of a Book Title

By Andre Cole

April 28, 2021 by OoliganPress Leave a Comment

The Evolution of a Book Title

It is not enough for a title to be good (that is, a fitting description of the events of the plot that also strikes the right tone and implies the themes surrounding it), it must be enticing to the target audience and lend itself to marketing.

Filed Under: Marketing Tagged With: author input, branding, design by committee, enticement, first impression, foreshadowing, genre, plot, priming, serial naming, target audience, theme, Titles, tone, wordplay, works in progress

Knowing Your Audience: A Quick Guide to Improving Your Query

By Kimberly Scofield @kmscofie

June 1, 2020 by OoliganPress Leave a Comment

Knowing Your Audience: A Quick Guide to Improving Your Query

Oftentimes, developing target audiences can reveal interesting information about how to get the book into the hands of the reader. For example, if members of a target audience are likely to listen to podcasts, then the marketing plan for the book should include some reviews by podcasts they probably listen to.

Filed Under: Acquisitions, Manager Monday Tagged With: Acquisitions, audience, Marketing, marketing profile, query, Query letter, target audience, target profile

Five Edits for Sentimentality

By Rachel Palmer

September 19, 2018 by OoliganPress Leave a Comment

Five Edits for Sentimentality

I sat next to a woman on a cross-country flight who read Fifty Shades of Grey from cover to cover with such rapt attention that she didn’t respond to the flight attendant. When we landed, the woman looked confused and not too happy to step back into real life. She collected her things with the glazed, glassy eyes of the fictive spell.

Filed Under: Editing Tagged With: audience, developmental editing, Editing, fictive spell, pacing, point of view, sentimentality, structure, target audience, tense, timing

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