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tactics

Reinventing the Market for Classic Novels

By Hannah Boettcher

March 22, 2021 by OoliganPress Leave a Comment

Reinventing the Market for Classic Novels

What makes an old book new—at least in the eyes of the consumer? Publishers of classic novels face the distinct challenge of marketing books that have already been extensively read, loved, discussed, and marketed. More often than not, publishers are not selling the content of the book—after all, the words are already tried and true—they are selling the experience.

Filed Under: Manager Monday, Marketing Tagged With: audiobooks, books, branding, celebrities, classic novels, Covers, jackets, Marketing, publicity, publishing, revamp, Special Editions, tactics

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