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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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sweepstakes

Social Media Book Giveaways & You: Why Giveaway Culture Matters

By Joanna Szabo @Joanna_Shwaba

August 11, 2017 by OoliganPress Leave a Comment

Social Media Book Giveaways & You: Why Giveaway Culture Matters

Online book giveaways are becoming pretty standard in the publishing industry’s marketing toolbox—so much so that readers have come to expect them. Giveaways familiarize readers with book covers and copy, increase the number of reviews they receive, generate pre-publication social media presence, and build loyalty around both the author and the publisher.

Filed Under: Marketing Tagged With: book giveaways, giveaways, goodreads, Marketing, penguin, Penguin Random House, random house, small press, Small Publishers, Social Media, sweepstakes

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