Spend a few minutes on the internet and you’ll probably see the kind of highly curated images that saturate social media, whether they’re posts by influencers or ads from retail powerhouses. Every detail in these images is planned, from the succulents in the background to the coffee mugs placed strategically on the counter and yes, even the books lining the shelves with precise color coordination. Just based on a quick scan of these picturesque galleries, it’s easy to make the assumption that these books aren’t going to be opened in the near future, if at all. This use of books for their “aesthetic” induces eye rolls in some and can even be downright offensive to literary enthusiasts.
The books I read for work and pleasure are almost always downloaded onto my phone either as EPUB files or as audiobooks. I carry almost no paper with me and feel righteous frustration when handed a paper syllabus. I feel virtuous for saving paper, but this issue might not actually be as cut and dry as we think.
Design introduces. It’s the first impression, the make-or-break handshake, and the direct eye contact of a product. If things go well, design might wine and dine you, and before you know it, you’re ordering dessert. Because when design does its job well, the transitions are smooth and the experience is effective. For books, the primary […]
Book publishing is a notoriously resource-intensive industry, so as publishers we have a responsibility to consider not only how our books impact our readers but also our environment. As the next generation of publishing professionals, we at Ooligan Press literally wrote the book on Rethinking Paper & Ink because we believe in striving for sustainability […]
In 2011, Ooligan Press released Rethinking Paper & Ink: The Sustainable Publishing Revolution. Expanded from a pamphlet of the same name written in 2009 by former Ooligan students Melissa Brumer and Janine Eckhart, the book, which was jointly authored by Ooligan alums Jessicah Carver and Natalie Guidry, sought to increase awareness of sustainable printing practices […]
Last year, Ooligan Press entered the ranks of publishers that are certified by the Green Press Initiative. GPI is a program that rewards publishers for making the environmentally responsible decision to commit to reducing their carbon footprint according to specific benchmarks and to producing books using FSC-certified paper. The certification levels that GPI offers are […]