• Skip to content
  • Skip to footer

Ooligan Press

Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

Main navigation

  • About
    • Submission Guidelines
    • The Graduate Program
    • Awards
    • Donate to Ooligan Press
    • Ordering Information
    • Green Press Initiative/OpenBook
  • Ooligan Blog
    • Start to Finish
  • Books
    • Frontlist
    • Fiction
    • Nonfiction
    • Poetry
    • Young Adult
    • Education and Curriculum
  • Events
    • Write to Publish
    • Transmit Culture

strategy

The Beginning of Our New YA Title

By Luis Ramos @luissoto805

November 29, 2021 by OoliganPress Leave a Comment

The Beginning of Our New YA Title

Everyone likes Filipino food, and we are shamelessly capitalizing on that love. After all, when else will we get to work on a book with the words “egg rolls” in the title?

Filed Under: Start to Finish Tagged With: author, awards, blurbs, contacts, copyediting, cover, dance, dancing, Design, developmental editing, Editing, egg rolls, fiction, Filipino, food, Jason Tanamor, love, Marketing, production, Progress, publicity, revisions, Social Media, strategy, Tinikling, update, young adult

The Building Blocks to Your Social Media Strategy

By Alix Martinez

November 9, 2020 by OoliganPress Leave a Comment

The Building Blocks to Your Social Media Strategy

A social media strategy is an essential part of publishing and marketing a title. It’s the perfect way to get your whole team, both new and old, up to speed on both your ideas for social media as well as the main selling points of your title. Now, getting started on this document may seem overwhelming at first, but here are some tips to guide you in the right direction.

Filed Under: Manager Monday, Social Media Tagged With: books, collateral, examples, guide, instagram, Marketing, mood boards, presentation, publishing, quotes, research, Social Media, strategy, team work, themes, twitter

How To Create a Persona and Identify Your Target Audience

By Sydnee Chesley

June 22, 2020 by OoliganPress Leave a Comment

How To Create a Persona and Identify Your Target Audience

The purpose of creating a persona is to take the abstract concept of an audience and create something concrete and relatable from it. Your audience is reachable, you just have to figure out who they are. The following three questions are designed to help you do that.

Filed Under: Manager Monday, Marketing Tagged With: audiences, market research, Marketing, marketing strategy, persona, publicity, strategy, target audiences, target market

Brief Art Lesson on the Bookstagram

By Sadie Verville @sadieverville

October 10, 2018 by OoliganPress Leave a Comment

Brief Art Lesson on the Bookstagram

Keeping a consistent brand, no matter how personal the account, is so important. People want to follow accounts that they can trust will post fairly similar art, because they like that art. You wouldn’t commission an artist who gave out a different-styled piece every time someone requested their services; in a similar way, people will not give you that follow if you remain inconsistent and unpredictable.

Filed Under: Marketing Tagged With: Art, Authors, blogging, books, bookstagram, colors, community, Design, frequency, history, indiepress, instagram, Marketing, photography, pictures, PNW, Portland, press, publicity, smallauthors, Social Media, strategy, YA

Blazing the Ooligan Trail(er)

By Brendan Brown

July 29, 2016 by OoliganPress Leave a Comment

Blazing the Ooligan Trail(er)

The book trailer: that rare and infamous chimera that prowls the lush, creeping undergrowth at the peripheries of the literary world, surfacing without warning from social media and blog feeds to pounce upon unwary readers. Like many emergent trends and technologies in reading, the appearance of book trailers on the scene has provoked a great […]

Filed Under: Publishing Tagged With: book trailers, Marketing, promotion, strategy, YouTube

Footer

Learn More

  • About Ooligan Press
  • Contact Us
  • Donate to Ooligan Press
  • The Graduate Program
  • Submission Guidelines
  • Ooligan Blog

Sign up for the Ooligan Press Mailing List

Subscribe
  • Email
  • Facebook
  • Instagram
  • Tumblr
  • Twitter

Search Ooligan

Copyright © 2017 | Ooligan Press