Keeping a consistent brand, no matter how personal the account, is so important. People want to follow accounts that they can trust will post fairly similar art, because they like that art. You wouldn’t commission an artist who gave out a different-styled piece every time someone requested their services; in a similar way, people will not give you that follow if you remain inconsistent and unpredictable.
strategy
Blazing the Ooligan Trail(er)
By Brendan Brown
The book trailer: that rare and infamous chimera that prowls the lush, creeping undergrowth at the peripheries of the literary world, surfacing without warning from social media and blog feeds to pounce upon unwary readers. Like many emergent trends and technologies in reading, the appearance of book trailers on the scene has provoked a great […]