What once started as a public book domain soon turned into a multi-media, world-building phenomenon.
The written word of a well-crafted story creates beautiful images in our imaginations. A skillfully drawn or painted piece of art can evoke emotion and wonder. However, when pictures and writing combine, they create an artform unto itself. What I’m talking about here are comics, and they are full of unlimited possibilities.
The thing is, I love audiobooks. I love the way my imagination thrives off the words in my ears. I love that I feel like I’m back in kindergarten at story time. I love the way many narrators create voices for the characters, or have an entire cast to read the book as though it were a play. And I love all of this about podcasts too.
Aside from their obvious convenience, audiobooks have established themselves as a hybrid between literary and media entertainment. Listeners are drawn in by hypnotic and dynamic narrations often delivered by well-known celebrities. Because of this focus on vocal value, publishing houses like Penguin Random House invested in their audio department to further advance audiobook quality. They even have the option to include material not present in the original print versions or let narrators go “off script.” Whether audiences know a story or not, listening to it gives them a fresh perspective.
Book marketing is a funny business. First of all, it’s impossible to predict what will sell and what won’t. You just have to put everything you can into attracting an audience and getting the word out, then hope to everything you believe in that people buy your book out of the millions that are already out there. These difficulties are only increased when the book you’re working on isn’t new but, in fact, has been published for twenty-five years.
I caught up with Randall Jahnson recently to talk about the world of transmedia storytelling—or, as it turned out, the peculiar world of transmedia storytelling. First, a bit about Randall. He’s taught film and new media classes in Portland for several years, including one coming up at the Northwest Film Center in early 2017. A […]