COURT OF VENOM is Ooligan’s first fantasy title, and the team, which is full of avid fantasy readers, has some incredibly creative marketing strategies in mind. We have been dutifully working on our sales kit, which has given us the opportunity to add some really amazing collateral to the project. While several things are being considered in terms of giveaways and collateral, nothing has been confirmed yet because the team is still working with the publisher on a budget and with the Marketing Manager on ideas.
start to finish
As of this writing, FINDING THE VEIN is on the verge of publication and the entire team is so excited! While this post will be going up after the launch for FINDING THE VEIN has officially kicked off, rest assured that our team will keep the enthusiasm rolling as we continue to promote Ooligan Press’s first mystery novel.
When we developed the marketing plan for this book, we included unconventional contacts that were appropriate for its themes. These included adoption associations, libraries, book clubs, and summer camps, in addition to the typical contacts that a project team collects. Our question was this: How do we reach the unconventional ones?
Like every kind of genre fiction, we knew that the mystery genre has a large audience, which would be great for Ooligan to break into. We just needed to get there. How? Well, that’s part of the mystery.
Our May 2020 title faces down its darker elements—including violence, bigotry, and abuse—with both unflinching realism and hope. Importantly, it portrays the struggles of two main characters who fall under the LGBTQIA+ umbrella. Because these identities do not exist as a monolith, and also because this is a book intended for a YA audience, Ooligan chose to incorporate authenticity readers (sometimes called sensitivity readers) into the editorial process.
What are some key elements of the final stages of book publication? I’ll take you through the main projects our team is working on at this stage, and give you a peek into the happenings at a publisher leading up to a book’s release.