When we developed the marketing plan for this book, we included unconventional contacts that were appropriate for its themes. These included adoption associations, libraries, book clubs, and summer camps, in addition to the typical contacts that a project team collects. Our question was this: How do we reach the unconventional ones?
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Like every kind of genre fiction, we knew that the mystery genre has a large audience, which would be great for Ooligan to break into. We just needed to get there. How? Well, that’s part of the mystery.
Our May 2020 title faces down its darker elements—including violence, bigotry, and abuse—with both unflinching realism and hope. Importantly, it portrays the struggles of two main characters who fall under the LGBTQIA+ umbrella. Because these identities do not exist as a monolith, and also because this is a book intended for a YA audience, Ooligan chose to incorporate authenticity readers (sometimes called sensitivity readers) into the editorial process.
What are some key elements of the final stages of book publication? I’ll take you through the main projects our team is working on at this stage, and give you a peek into the happenings at a publisher leading up to a book’s release.
Ooligan Press, local author Jeff Alworth, and the Craft Brew Alliance have teamed up to bring you Ooligan’s next title: The Widmer Way: How Two Brothers Led Portland’s Craft Beer Revolution. The book, out March 26, explores the rise of Portland’s own beer titans: Kurt and Rob Widmer.
A book’s pub date is always a bittersweet time for us at Ooligan. On one hand, it’s a happy time: we organize a launch party, we hold the fully designed book in our hands, and we pester friends and family to buy this book we worked on!! But a release date also means we have to scale back our involvement with the book and its author, even if we’d rather continue working on it.