What makes an old book new—at least in the eyes of the consumer? Publishers of classic novels face the distinct challenge of marketing books that have already been extensively read, loved, discussed, and marketed. More often than not, publishers are not selling the content of the book—after all, the words are already tried and true—they are selling the experience.
Special Editions
Artists’ Books
By Olenka Burgess
Amid discussions over the future of the printed book and the inevitable transition to digital reading, there runs a current of publishing that centers around the idea of the book as an artistic medium. Artists’ books can be difficult to define: they may be produced as a unique object or as an edition of many; […]