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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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Special Editions

Reinventing the Market for Classic Novels

By Hannah Boettcher

March 22, 2021 by OoliganPress Leave a Comment

Reinventing the Market for Classic Novels

What makes an old book new—at least in the eyes of the consumer? Publishers of classic novels face the distinct challenge of marketing books that have already been extensively read, loved, discussed, and marketed. More often than not, publishers are not selling the content of the book—after all, the words are already tried and true—they are selling the experience.

Filed Under: Manager Monday, Marketing Tagged With: audiobooks, books, branding, celebrities, classic novels, Covers, jackets, Marketing, publicity, publishing, revamp, Special Editions, tactics

Artists’ Books

By Olenka Burgess

May 13, 2015 by OoliganPress Leave a Comment

Artists’ Books

Amid discussions over the future of the printed book and the inevitable transition to digital reading, there runs a current of publishing that centers around the idea of the book as an artistic medium. Artists’ books can be difficult to define: they may be produced as a unique object or as an edition of many; […]

Filed Under: Publishing Tagged With: 23 Sandy, Artist’s Books, Book Arts, Brian Dettmer, Codex, Design, Em Space, Eva Valicsek, Flying Fish Press, Guy Laramee, IPRC, Mastersounds, Pulp and Deckle, Special Editions

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