The launch of Kait Heacock’s debut collection Siblings and Other Disappointments is almost upon us and I, for one, cannot wait to share it with you. I started at Ooligan in the spring of 2015, the same term that we as a press voted to acquire Siblings, so I’ve been with it since the very […]
Social Media
Teamwork Makes the Dream Work
By Jordana Beh
Transition is always a tricky thing. No two people use the same organizational system, the same naming conventions, the same rabbit hole of folders. Nevertheless, we all step into our predecessor’s shoes, dive into the work, and hope to make sense of it on the other side. Beginning my work leading Ooligan’s marketing department has […]
It Takes A Village
By Elizabeth Nunes ezepeze11
I’m the brand new social media department lead doing what all the other brand new department leads are trying to do over summer: learn the ropes and not mess up too badly. In my case, that means I’m working hard to keep our blog on schedule and running smoothly, to be active on our social […]
Manager Monday: Bringing Social Media Marketing to the Forefront
By Alan Scott Holley alanscottholley
Oh, what’s this? A soapbox? For moi? Don’t mind if I do. If there’s one thing I learned while serving as the social media manager for Ooligan Press, it’s that digital marketing is severely misunderstood—and often criminally undervalued—when it takes the form of a tweet, an Instagram photo, or a Facebook post. Despite the fact […]
Coping With Galleys
By Sophie Aschwanden
Did you know Ooligan Press undertakes a backlist sales initiative every term? It’s true! Last spring the Siblings team dug into the Ooligan sales data and our past social media efforts to see what we could find out about our own efficiency as a sales force. Here’s one surprising result: an awful lot of our […]
Spilling Our Guts
By Corinne Gould
Spilling your guts is just exactly as charming as it sounds. —Fran Lebowitz Sorry, Fran. We think that spilling your guts is charming, and we plan to gush about Kait Heacock and Siblings and Other Disappointments constantly. Since unveiling the cover, we have been working hard to develop the marketing and social media plans and […]