Oh, what’s this? A soapbox? For moi? Don’t mind if I do. If there’s one thing I learned while serving as the social media manager for Ooligan Press, it’s that digital marketing is severely misunderstood—and often criminally undervalued—when it takes the form of a tweet, an Instagram photo, or a Facebook post. Despite the fact […]
Social Media
Coping With Galleys
By Sophie Aschwanden
Did you know Ooligan Press undertakes a backlist sales initiative every term? It’s true! Last spring the Siblings team dug into the Ooligan sales data and our past social media efforts to see what we could find out about our own efficiency as a sales force. Here’s one surprising result: an awful lot of our […]
Spilling Our Guts
By Corinne Gould
Spilling your guts is just exactly as charming as it sounds. —Fran Lebowitz Sorry, Fran. We think that spilling your guts is charming, and we plan to gush about Kait Heacock and Siblings and Other Disappointments constantly. Since unveiling the cover, we have been working hard to develop the marketing and social media plans and […]
Rough and Tumblr
By Melina Hughes MelinaReads
For those not in the know, Tumblr is an incredibly popular microblogging platform where users can post content of all kinds—video, text, pictures, music, and more. Personally, I have had a Tumblr since 2010; I adore it as a creative outlet and a means to discover new things. While my Tumblr is just for fun, […]
“This Too Shall Pass”: Resituating Book Marketing in a Shifting Media Environment (Manager Monday—Marketing)
By Dory Athey doryathey
I’ve said it before, and I’ll continue to say it—Ooligan Press is a high-quality small press because of rather than in spite of the nature of the graduate student staff. Oolies are in general adaptable, excitable, and, because we are students too, abreast of the most exciting industry advances and innovations. That said, one of […]
Take a Shelfie
By Melina Hughes MelinaReads
Quick take a selfie … no, wait, take a shelfie! For those not in the know, a shelfie is literally a picture of your bookshelf, preferably demonstrating just how good you are at organizing your books in an aesthetically pleasing manner—maybe by height, by color, maybe accented with a candle, a cup of tea, a […]